{"id":9706,"date":"2022-09-24T14:17:14","date_gmt":"2022-09-24T14:17:14","guid":{"rendered":"https:\/\/www.kanakkupillai.com\/new-learn?p=9706"},"modified":"2026-01-29T16:42:10","modified_gmt":"2026-01-29T11:12:10","slug":"how-to-register-a-brand-name-in-india","status":"publish","type":"post","link":"https:\/\/www.kanakkupillai.com\/learn\/how-to-register-a-brand-name-in-india\/","title":{"rendered":"How to Register a Brand Name in India"},"content":{"rendered":"

A company\u2019s brand says volumes about it and the range of goods and services it offers. For all types of commercial enterprises, brand registration or trademark registration is therefore necessary. When it comes to trademark registration or brand registration for businesses or people is a process that requires the assistance of a few skilled and well-trained trademark professionals.<\/p>\n

Reasons to Register Your Brand Name<\/h2>\n

A brand may be a company name, domain name, product name, slogan, logo, word, design, or other characteristic that sets one company\u2019s goods and services apart from those of rivals. All businesses that manufacture goods or offer services need to have a strong brand. In India, registering a brand involves a number of procedures, including those for registering a domain name, a company name<\/strong>, a trademark, and a copyright, as follows:<\/p>\n

Domain Registration<\/h2>\n

As more people search online for businesses, goods, and services, branding efforts begin with domain registration. All businesses now demand an online presence. Thus, it\u2019s critical to secure the necessary domain name that is also the company\u2019s brand name. The first step in securing a brand name or registering a brand is to register a domain name because it is inexpensive and quick to do so. Therefore, it is crucial to first register the domain that will be connected to the brand registration.<\/p>\n

The majority of popular domain names ending in.com or.net have already been taken, so a company may have to make do with a domain ending in.in,.co.in, or another extension. Google domains and GoDaddy both allow you to check the availability of domain names.<\/p>\n

Business Registration<\/a><\/h2>\n

The branding process for new businesses being established by startups begins with the choice of the company name. The business name is the entity\u2019s legal name as it appears on its bank account, tax filings, legal documents, employment contracts, etc. The business\u2019s name need not be the same as its brand name or website. However, having a company name that is close to the domain and brand name is a good touch. Makemytrip, where the brand name Makemytrip fits the company name Makemytrip Limited, is an example of a business name that corresponds to the brand name.<\/p>\n

After choosing a brand name, the entrepreneur can check the availability of other names using Ministry of Corporate Affairs\u2019 Company or limited liability partnership<\/strong><\/a> (LLP) Name Check facility. Remember that any proposed business name that is close to or identical to the name of an existing company, LLP, or trademark will not be approved by the Ministry of Corporate Affairs.<\/p>\n

Trademark Registration<\/a><\/h2>\n

The only registration that offers complete brand name protection is a trademark registration. A trademark can be used to protect a variety of things, including a company\u2019s name, slogan, logo, and design. Therefore, companies seeking to invest a lot in branding or brand marketing must unquestionably register their trademarks. The business must submit a trademark registration application under one or more trademark classes related to the products or services it plans to sell. The page on conducting a trademark search in India contains comprehensive information on doing so.<\/p>\n

The TM symbol may be used next to a trademark after a trademark application has been submitted to the Trademark Registrar. However, trademark registration is a drawn-out procedure that may take longer than a year. Therefore, a trademark application must be filed as soon as feasible, and it must be followed up on until the trademark is registered. The \u00ae symbol can be used next to the brand to alert people that it is a registered trademark once the trademark has been filed. One of the most crucial components of brand registration in India is trademark registration.<\/p>\n

Copyright Registration<\/a><\/h2>\n

Producers of cinematographic films and sound recordings are entitled to copyright registration and protection for their literary, dramatic, musical, and esthetic works. The business\u2019s logo may be copyrighted to gain further brand registration if the company has a distinctive mark with creative elements. Generally, it is impossible to copyright logos that are not particularly distinctive or lack any aesthetic elements. The distinctive and artistic Starbucks Coffee logo is an example of a trademark-eligible logo.<\/p>\n

Applications for logo copyright must be submitted to the Copyright Office in the format required. Trademark registration often takes longer than copyright registration. So, in addition to registering their trademarks, businesses that need speedy brand registration can also apply to register their copyrights.<\/p>\n

What Can You Register As a Trademark?<\/h2>\n

There are numerous facets of your brand\u2019s image that might be trademarked. Which component of your brand stands out to your customers is the factor you need to take into account. To register, select the relevant aspect(s).<\/p>\n

1. Name<\/strong><\/h3>\n
    \n
  1. Product Name: <\/strong>The name of a certain product can be registered as a trademark. The iPod is a trademarked product name of Apple.<\/li>\n
  2. Business Name: <\/strong>The most common course of action for businesses is to register a company name as a trademark, similar to Bajaj.<\/li>\n
  3. Person\u2019s Name\/Surname: <\/strong>You can even register a trademark for your name if it is crucial to making money. Shah Rukh Khan has registered his name as a trademark.<\/li>\n
  4. Abbreviations:<\/strong> A trademark can also include a corporation or brand name\u2019s abbreviations. Ex: BMW.<\/li>\n<\/ol>\n

    2. Logo\/Symbol<\/strong><\/h3>\n

    It is very important to trademark your logo because it serves as a physical representation of your brand. A logo is easier for your customers to remember than a name. The Nike \u201cswoosh\u201d is a fantastic illustration of a logo trademark.<\/p>\n

    3. Tagline<\/strong><\/h3>\n

    You can also register your brand\u2019s tagline as a trademark if you have one. A tagline explains to your target audience what your company stands for. Take KFC\u2019s \u201cIt\u2019s finger lickin\u2019 good\u201d as an illustration.
    \n<\/strong><\/p>\n

      \n
    1. Color Mark: <\/strong>A color or color combination can be trademarked. (For instance, Royal Blue has been trademarked by Cadbury.)<\/li>\n
    2. Sound Mark: <\/strong>If we can demonstrate that a musical note or sound is distinctive, we can register it as a trademark. Nokia registered its song as a trademark.<\/li>\n
    3. Scent Mark:<\/strong> Even scents can be trademarked.<\/li>\n<\/ol>\n

      Why Is Trademark Registration Important?<\/h2>\n

      For a firm, trademark registration is crucial and required because:<\/p>\n