The Indian online grocery delivery market has experienced exponential growth in the recent past. Out of the leading players, one of the most popular names is Blinkit (previously called Grofers), as this brand has become widely recognised due to the speed of service (the company delivers groceries in 10 minutes). As the demand for quick commerce (q-commerce) increases, the concept of the Blinkit franchise is gaining interest among many business owners. In this blog, you will find comprehensive information about the Blinkit franchise cost, the application process, and how to achieve a profit.
What is Blinkit?
Blinkit is a premier player in the instant delivery platform in the country, providing groceries and day-to-day essentials to consumers with a record turnaround time. Blinkit is owned by Zomato, with a large network of dark stores under its umbrella and delivery executives that enable it to deliver hyperlocally and in real-time. With the increasing number of people who want to use online grocery shopping services, Blinkit is introducing a franchise model that offers individuals the opportunity to join its successful business.
Why Choose a Blinkit Franchise?
Blinkit franchise presents a unique opportunity to enter the rapidly growing market of quick commerce. This is one of the reasons why it is a good idea to become a Blinkit partner:
- You invest little and get a high payoff.
- Increasing demand in the market for fast delivery of groceries
- The marketing of a strong brand
- Business model and operational support proved
- Elasticity and expansion to growth
Blinkit Franchise Model
Blinkit mainly works on the basis of a dark store. The dark stores are warehouses that are not open to walk-in customers, but are instead involved in storing inventory and facilitating the prompt delivery of online orders. As a franchisee of Blinkit, you would run one of these dark stores within a specific serviceable area, helping to fulfil orders via the Blinkit app.
Blinkit Franchise Cost
The process of opening a Blinkit franchise is associated with some expenses related to its establishment and operation. Although some of the rates might be different (depending on the city and the size of a store), here is a rough estimate:
- There is an initial investment of between Rs 10 lakhs and Rs 15 lakhs
- This consists of warehouse leasing up or renting, interiors, infrastructure and technology implementation
- Depending upon the product range, the inventory cost is between Rs. 5 lakhs and Rs. 10 lakhs.
- You will also have to employ employees and these would be inventory mummers and choosers
- You might need additional storage racks, cold storage facilities (in case of perishable items), and logistics arrangements for delivery
- Blinkit allows partners to estimate their cost accordingly; it offers prescriptive directions on how to fit their costs according to the location’s needs. The company guarantees operational effectiveness with central supply and technology-based systems.
Franchise Requirements
In order to become a Blinkit franchise partner, you shall satisfy the following minimum requirements:
- You are supposed to have a commercial space of about 500-1500 sq. ft.
- The store ought to be in a serviceable place, which is determined by Blinkit
- You will have to be capable of investing the required amount of money
- You are supposed to have the knowledge or be willing to employ seasoned employees in retail operations in a basic form.
- You should be willing to adhere to the working procedures and compliance standards established by Blinkit.
Application of Blinkit Franchise
It is easy to apply as a Blinkit franchise holder. The following are the steps to start with:
- Go to the official Blinkit webpage and reach the section on franchise or partner with us
- Complete the inquiry form having your name, contact, city, and available space in it
- A Blinkit representative will give you a call and talk about the opportunity more
- They will assess your place of residence, business experience, and ability to invest.
- As soon as it is reached, the shortlist, you will receive extensive information on training and onboarding
- A franchise deal will be signed, and setup assistance will commence immediately.
Training and Support by Blinkit
Blinkit also provides end-to-end assistance to its franchise partners so that they can operate smoothly. This includes:
- Provision of setup of stores and infrastructure direction
- Possessing tech support such as POS systems and inventory management systems
- Training of personnel, such as warehouse management and App operation training modules
- Promotional and marketing material
- Centralised support for the supply chain
- Current business monitoring and expansion plans
This all-round assistance also means that first-time entrepreneurs can successfully run a Blinkit store.
Profit Margin and Expected Return on Investment
The major issue is – how lucrative is a Blinkit franchise? Profits are determined by such variables as the number of orders, operating expenses, and the demand in your area, but here is a rough estimate:
- On average, there are 150 to 400 orders every day, depending on the location
- On every order, franchise partners make an earnings of 10% to 15%
- This could be a monthly income to the tune of Rs. 6 lakhs to Rs. 15 lakhs
- Excluding the expenses on rent, wages and power bills, the monthly profit will be Rs. 1 lakh to Rs. 3 lakhs
- Even the high profits can be obtained due to the high-volume place and efficient work
- The payback (ROI) is normally less than 12 to 18 months of operations.
Obstacles to Be Taken into Account
Although the Blinkit franchise is a lucrative business, there are issues associated with the same:
- The order delivery time of less than 10 minutes should be ensured by demanding efficiency
- It should be controlled in terms of inventory so that stockouts or overstock do not happen.
- The most obvious thing is to recruit and educate disciplined employees
- The location of the store is an important factor in volumes and the fast delivery of orders
- The operations will have to be handled seven days a week to achieve the standards of service
- Blinkit aims to overcome these difficulties with the assistance of its technology-based platform and all-service.
Conclusion
The Blinkit franchise is a new business development that suits India, as people need grocery service delivery within a shorter period. This is a great earning opportunity with a good ROI, as it requires a moderate investment and features a well-defined franchise model with strong company support. Can you afford to invest time, money, and effort in a high-speed delivery business? If yes, then Blinkit may turn out to be an ideal business partner.
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