India’s beauty and wellness industry has witnessed explosive growth over the last decade, and one of the standout brands and profitable franchises driving this growth is Naturals Salon. With over 700 outlets across the country, Naturals has become a trusted name in salon and personal grooming services. If you’re looking to start your own business and have a passion for the beauty industry, owning a Naturals franchise can be a smart and profitable move.
In this article, we will discuss in simple terms how to apply for a Naturals franchise in India, including the cost, investment details, expected profits, and steps to get started.
About Naturals Salon Franchise
Founded in 2000 by K. Veena and later joined by her husband, C.K. Kumaravel, Naturals was created with a mission to bring professional beauty care to the masses in India. It has grown rapidly due to its affordable services, strong brand image, and women’s empowerment initiatives.
Naturals offers various services like haircuts, facials, bridal makeup, skincare, hair treatments, and spa services, and its franchises follow a standardized process and look to ensure quality across all outlets.
Why Choose a Natural’s Franchise?
Here are a few reasons why investing in a Naturals franchise makes sense:
- Established Brand: Recognized and trusted by millions of customers.
- Proven Business Model: Support in training, setup, marketing, and operations.
- Strong Customer Base: Loyal clients and consistent footfall.
- Focus on Women Entrepreneurs: Naturals actively encourages and supports women in starting their own businesses.
- Low Risk, High Demand: Beauty and wellness services are always in demand.
Naturals Franchise Cost in India
Starting a Naturals franchise involves certain initial and operational costs. The total investment may vary depending on the city, area size, and location type (mall, high street, etc.), but here’s a general breakdown:
| Expense Type | Estimated Cost (INR) |
| Franchise Fee | ₹5 – ₹10 lakhs |
| Interior Setup & Equipment | ₹25 – ₹35 lakhs |
| Product & Inventory | ₹2 – ₹3 lakhs |
| Working Capital (Initial Months) | ₹2 – ₹4 lakhs |
| Miscellaneous (Legal, Marketing) | ₹1 – ₹3 lakhs |
| Total Investment | ₹40 – ₹50 lakhs approx. |
Total Investment ₹40 – ₹50 lakhs approx.
Space Requirement
To start a Naturals franchise, you need to meet the following space requirements:
- Minimum Area: 1000 – 1500 sq. ft.
- Location: High footfall areas like malls, commercial streets, or residential hubs.
- Interiors: Naturals provides assistance in design and setup for a professional and uniform look.
Expected Profit and Returns
The profit margins in salon businesses are generally high. Here’s what you can expect from a Naturals franchise:
- Monthly Revenue: ₹4 – ₹8 lakhs (varies based on location and performance)
- Profit Margin: 20% – 30%
- Breakeven Period: Usually between 12 to 18 months
- ROI: Full return on investment is typically achieved in 2–3 years
Eligibility Criteria
Naturals welcomes both seasoned entrepreneurs and first-time business owners. You may be eligible if:
- You have a passion for the beauty and wellness industry.
- You can invest the required capital.
- You have a commercial space or can arrange one.
- You or someone you appoint is willing to be actively involved in business operations.
Women entrepreneurs are especially encouraged and given priority.
How to Apply for a Naturals Franchise in India?
Here’s a simple step-by-step process to apply for a Naturals franchise:
Step 1: Visit the Official Website
Go to www.naturals.in and click on the “Franchise” section.
Step 2: Fill Out the Application Form
Provide basic details such as:
- Name
- Contact Information
- City/State
- Investment capacity
- Space availability
Step 3: Get Contacted by the Naturals Team
If your profile is shortlisted, the Naturals team will contact you for further discussion.
Step 4: Attend a Franchise Meeting
You may be invited to a virtual or in-person meeting to discuss the business model, terms, and responsibilities.
Step 5: Site Visit and Approval
The team will check the proposed location and give recommendations.
Step 6: Signing of Franchise Agreement
Once all is approved, you will sign the franchise agreement and pay the required fee.
Step 7: Setup and Training
Naturals provides full assistance in:
- Salon interior design
- Equipment purchase
- Staff recruitment and training
- Launch support and branding
Step 8: Business Launch
After everything is set up, your Naturals salon is ready to launch! The franchise team may help with marketing activities for your grand opening.
Support Provided by Naturals
Naturals don’t just offer a franchise name – they actively help you run the business successfully. Support includes:
- Pre-opening Support: Location setup, hiring, training, launch marketing.
- Operational Support: Staff training, standard operating procedures, and inventory management.
- Marketing Assistance: National and local promotions, social media strategies.
- Technology Support: Billing software, CRM tools, customer feedback systems.
- Continuous Training: Skill development for stylists and managers.
Things to Consider Before Applying
- Conduct local market research to understand the level of demand in your area.
- Choose a strategic location with easy accessibility and visibility.
- Ensure you can dedicate time or appoint a reliable manager.
- Check for competition in your region and how you can stand out in the market.
- Understand the terms of agreement clearly before signing…!
Conclusion
Starting a Naturals franchise in India is a promising business opportunity if you are passionate about the beauty and wellness industry. With a strong brand, excellent support system, and high demand for grooming services, you can earn good profits and grow steadily.
From understanding the costs to applying for the franchise, this guide provides a clear roadmap to get started. So, if you’re ready to take the plunge, visit the Naturals’ official website and begin your franchise journey today.
FAQs
1. Do I need experience in the beauty industry to start a Naturals franchise?
No, prior experience is not mandatory. Naturals provides full training and support to new franchise owners.
2. Can I own more than one Naturals franchise?
Yes, if your first outlet is successful, you can apply to open multiple outlets with Naturals’ approval.
3. Does Naturals help in staff recruitment?
Yes, they help in recruiting, training, and developing your salon staff.
4. How long does it take to open the salon after applying?
It typically takes 60–90 days from agreement signing to salon launch.
5. What are the royalty charges or fees?
Naturals usually charge a royalty fee as a percentage of monthly sales. The exact percentage can be discussed during the franchise meeting.
