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How to Choose the Right Trademark Class?


Last Updated on May 18, 2024 by Sachin Jaiswal

A very important part of filing a trademark is getting the right trademark class. This decides how much safety your brand will have. It is important to choose the right class so that your trademark is correctly labelled and properly protected. The trademark classification system, which is based on the Nice Classification, splits goods and services into 45 groups to make the filing process easy and keep customers and competitors from getting confused.

It is important to understand this process so that you can find the class that fits your goods or services the best. This will protect your brand’s spirit and avoid any possible problems. If you know how to use the brand classification system properly, you can build a strong base for the legal security and market effect of your business.

Understand Trademark Classes

For trademark filing reasons, a trademark class is a way to organise goods and services into separate groups. These groups help correctly describe the kinds of goods or services that a brand protects, making sure that legal security is clear and precise.

The Nice Classification system includes 45 classes, with 34 committed to goods and 11 to services, offering a uniform framework widely for brand filing. This method, known globally, helps in matching trademark classifications across different countries, easing the filing process and promoting unity in trademark protection.

The primary goal of trademark classes is to define competition and prevent misunderstanding in the marketplace by clearly outlining the scope of protection for each class. By separating goods and services into specific classes, trademark classes help avoid conflicts between related brands, ensure fair competition, and protect customer interests.

The Importance of Choosing the Right Class

Incorrect class selection can lead to significant effects, jeopardising the enforceability of a brand and opening it to infringing risks. Registering a trademark under the wrong class may result in registration rejections, legal battles, and restrictions on future changes, limiting the brand’s legal security and market position. Moreover, changing the class post-registration is often complicated and may not be possible, stressing the criticality of correct initial class selection to avoid expensive failures and legal battles.

Right class selection is crucial for improving brand security by ensuring exact labelling and connection with the goods or services given. Choosing the right class allows effective protection against the illegal use of similar marks within the same class, protecting brand identification and lowering the potential for customer misunderstanding. Right-class selection improves the validity of trademark rights, strengthening the brand’s legal position and competitive edge in the marketplace.

The legal effects of trademark classes are deep, acting as the basis for determining the scope of protection, measuring competition, and rating the possibility of misunderstanding between marks. Trademark classes play a crucial part in defining the limits of trademark rights, enabling effective action against abuse, and ensuring clarity and consistency in the marketplace. Understanding the legal details of trademark classes is important for handling the filing process adeptly and protecting intellectual property rights effectively.

Steps to Choose the Right Trademark Class

1. Determine the type of your goods or services

The first step in choosing a brand class is to clearly identify whether your offering is a product or a service. This difference is important as goods and services are sorted into different classes under the Nice Classification scheme.

Once you have determined if your brand covers a product or service, identify the exact group it goes under. For example, if you are filing a name for a clothes company, your goods would fall under Class 25 (clothing, footwear, headgear).

2. Consult the nice classification list

The Nice Classification method, used by India and many other countries, organises goods and services into 45 different groups. Carefully read through the class titles to find the one that best fits your goods or services.

The class definitions provide a general review of the types of goods or services included in each class. However, keep in mind that the list is not complete, and you may need to pick a class that nearly fits your offering, even if it is not an exact fit.

3. Consider the range of your trademark

Decide whether your brand will cover your entire business or a specific product/service. If your trademark is for a company image or brand name that represents your entire business, choose a class that broadly describes your overall products.

On the other hand, if your brand is for a specific product or service, pick the class that most correctly describes that particular thing. For example, if you have a clothing brand, choose Class 25 for the clothing line itself rather than a class for a specific material used in the clothing.

4. Conduct a brand search

Before finishing your trademark class selection, perform a thorough search to ensure that your desired name is not already registered in the chosen class. This step is crucial to avoid possible problems with current brands and to ensure the uniqueness of your business.

If you find that your trademark is too close to a current one in the same class, consider choosing a different class or changing your trademark to separate it. Conducting a search can help you escape expensive court fights down the line.

5. Be clear and realistic

When choosing trademark classes and goods/services, choose only those that accurately reflect your current or planned usage. Avoid the desire to pick an overly large number of groups or to include goods/services that you do not actually offer.

Being detailed and practical in your choices can help speed the filing process, reduce the risk of clashes with existing trademarks, and ensure that your brand is correctly displayed. Remember that you can always increase your brand scope to additional classes or goods/services in the future if needed.

Examples of Choosing the Right Class

Here are two examples of picking the right trademark class:

Clothing collection:

If you have a clothing business and want to register a name for your clothes line, you should choose Class 25 (clothing, footwear, headgear). In Class 25, pick the pre-approved term “Clothing; clothes”. This ensures that your brand is correctly labelled and covers your entire clothing line, rather than just a specific material or item used in the clothing.

Retail clothes store or e-shop

If your name is for a retail clothes store or an online clothing shop that sells other brands, choose Class 35 (promotion, business management, etc.). In this class, pick either “Retail clothing services” or “Retail services in relation to clothing via the Internet”. This allows you to protect your store business and name, even though you may not be producing the clothes yourself.

By choosing the right class and using pre-approved terms, you can simplify the trademark registration process and ensure that your brand is correctly described and protected.

Tools and Resources for Choosing the Right Trademark Class

When understanding the complex process of choosing the right trademark class, the following tools and resources can be invaluable:

  • Trademark Class Finder Tool: Utilise Trademark Class Finder Tool to dig into the 45 distinct classes created by the NICE classification system. This tool allows users to easily explore and find the ideal class for their goods or services, ensuring exact labelling and strong copyright protection.
  • USPTO’s Trademark Identification Manual: The USPTO‘s extensive Trademark Identification Manual offers a wealth of pre-approved definitions for goods and services coming within each class. This guidebook serves as a useful reference, giving uniform statements that match the USPTO’s classification system. By reading this guidebook, trademark owners can correctly name and group their goods and services, enabling a smooth trademark registration process.

Common Mistakes and Misconceptions in Trademark Classes

Misunderstanding the scope of classes is a common issue, where people may struggle to separate between similar classes like medical goods and medical services, leading to incorrect class selection. Another common misunderstanding is the belief that registration in multiple classes gives wider security when, in reality, it can lead to needless costs and difficulties.

Frequent mistakes during class selection include picking too many or too few classes, which can impact the usefulness of copyright protection and lead to problems in the filing process. Additionally, failing to keep trademark registration post-selection is a critical mistake, as continuous maintenance is important for upholding trademark rights and avoiding possible challenges. Understanding these misunderstandings and mistakes is crucial for ensuring an easy and effective brand filing process.


Choosing the right trademark class is essential for the successful trademark registration and security of your brand. By carefully following the steps defined in this blog, you can make well-informed choices that match your trademark with the right class, thereby ensuring complete legal coverage and reducing the risk of clashes with existing trademarks. It is important to understand the importance of choosing the right trademark class, as it directly impacts the number of security your brand gets. Therefore, it is recommended that you stick to the advice given in this blog to handle the classification process successfully.

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Sachin Jaiswal

Sachin Jaiswal B.A.(Hons)! Sachin Jaiswal has been writing material on his own for more than five years. He got his B.A.(Hons) in English from the well-known University of Delhi. His success in this job is due to the fact that he loves writing and making material that is interesting. He has worked with a lot of different clients in many different fields, always giving them high-quality content that their target audience will enjoy. Through his education and work experience, he is able to produce high-quality content that meets his clients' needs.