India’s automobile market is growing at a fast pace, which is fueled by increasing demand for personal vehicles and the convenience of digital solutions. In this rapidly evolving landscape, CARS24 has established itself as a pioneer by leveraging technology to simplify and enhance the entire process of buying, selling, and managing paperwork for cars. Serving over 600,000 customers and operating in more than 250 cities across the country, CARS24 completes over 25,000 transactions every month, reflecting its strong market presence and customer trust.
In this blog, we will deep dive into the concept of CARS24 and its presence in India, its business model, the benefits of the CARS24 Franchise, and the steps to apply for a CARS24 Franchise in India.
CARS24 and Its Presence in India
CARS24 was founded in 2015 and has redefined how Indians approach used car transactions. CARS24 has changed the way people buy and sell used cars in India by shifting the process from traditional, time-consuming methods to a fast, fully digital experience. It eliminated the need for physical visits to multiple dealerships or dealing with brokers by offering instant online car valuations and doorstep inspections. This convenience saves users time and effort, while its transparent pricing and quick payment system reduce uncertainty and delays. With a presence across Tier 1, Tier 2, and Tier 3 cities, CARS24’s franchise model empowers local entrepreneurs to tap into a high-demand sector while leveraging the brand’s technology, infrastructure, and industry partnerships.
Business Model: CARS24 Franchise Format
CARS24 follows a partner-franchise model where the franchisee manages car sourcing (procurement) from individual sellers. Unlike direct retail sales, the CARS24 franchise primarily revolves around vehicle inspection, lead management, documentation, and auction-based pricing.
What the Franchisee Does:
- Procures vehicles from local sellers
- Conducts inspections and reports
- Manages customer leads via the CARS24 platform
- Coordinates with CARS24’s dealer network for auctions and sales
- Oversees paperwork, payments, and transfer procedures
What CARS24 Provides:
- Verified customer leads
- Tech support, including apps for inspections and transactions
- Access to 20,000+ car dealers through their auction network
- Training, branding, digital review management, and sales support
- A designated portfolio manager for ongoing guidance
This model allows the franchise to earn in different ways via margin sharing, self-procured inventory incentives, and additional services such as vehicle transport or documentation facilitation.
Benefits of Starting a CARS24 Franchise
- You benefit from a trusted and well-known brand that helps attract customers easily.
- The franchise operates on a proven and tested business model, which reduces your risk.
- Comprehensive training and ongoing support are provided to help you run the business smoothly.
- You get access to advanced technology tools that improve efficiency and customer experience.
- Being part of an extensive nationwide network expands your reach and opportunities.
- The business follows streamlined and efficient processes for smooth operations.
- There are multiple revenue streams, including additional services like financing and warranties.
- The growing used car market in India provides good potential for business growth and expansion.
Business & Legal Requirements for a CARS24 Franchise
To start a CARS24 franchise, a potential partner must meet the following eligibility and compliance standards:
Business Entity
- A legally incorporated business: Private Limited Company, One Person Company, Limited Liability Partnership, or Registered Partnership
- Sole proprietors may apply, but incorporation is preferred for formal agreements
Licensing and Documentation
The business entity must have a valid
- GST Registration
- Shop and Establishment License
- Trade License from the local municipal authority
- PAN, bank account in business name, and KYC compliance
Operational Readiness
- Ability to manage daily customer walk-ins, inspections, and backend documentation
- Time commitment from the business owner or a dedicated manager
- Must not use CARS24 branding at unauthorized locations
Investment Requirement for Starting a CARS24 Franchise
CARS24 has a transparent cost structure, with low capital entry compared to traditional auto dealerships.
| Sl | Heading | Description |
| 1 | Expected Investment | 20,00,001 – 30,00,000 |
| 2 | Investments Includes | ✔Franchise Fee: 354000 ✔Equipment: Around 3.5L ✔Furniture and Fixtures: Around 3.5L X Advertising / Marketing: |
| 3 | Capital Investment | 15 lakhs |
| 4 | Expected Payback Period | 12-14 months |
| 5 | Expected ROI | 50-60% |
| 6 | Other investments needed |
One-Time Costs:
- Franchise Fee: Fixed at the time of onboarding
- Onboarding Fee: Covers access to technology and training
- Refundable Security Deposit: Held against non-performance
Recurring Costs:
- Staff salaries
- Monthly lead purchase costs
- Training and platform usage fees
Break-even period: Within 3 months
5X ROI: On 20 monthly transactions
4X Additional Returns: For every 10 additional cars procured monthly
Space and Location Requirements
CARS24 franchises don’t need showroom-scale real estate but must be in commercial spaces with walk-in potential.
- Minimum Area: 400 – 800 sq. ft.
- Ideal Locations:
- Commercial office clusters
- Areas near RTOs or automotive hubs
- Easily accessible retail spaces in Tier-2 and Tier-3 cities
A professional, branded environment helps in inspections, customer interactions, and trust-building.
Steps to Apply for a CARS24 Franchise in India
Step-by-step process to get started:
Step 1: Express Interest
To get started, you need to visit the official CARS24 website and fill out a form to show you are interested in opening a franchise. Visit the website and fill out the franchise enquiry form with your basic business details.
Step 2: Personalized Guidance
After submitting your application, a representative from CARS24 will reach out to you. They will discuss your business plans, explain what CARS24 expects from franchise partners, and help you understand the next steps.
Step 3: Eligibility Verification
CARS24 will review your application to check if you meet their requirements. This includes assessing your financial situation, the facilities available to you, and whether you are prepared to commit to managing the franchise full-time.
Step 4: Launch and Operate
Once you pass the verification stage, you will undergo onboarding, training, branding setup, and start operations under the CARS24 network.
Support Provided by CARS24
Franchise partners receive end-to-end support, including:
- Professional Training for staff
- Dedicated Portfolio Managers
- Tech Tools: Inspection reports, LMS (Lead Management System), Auction App, Payments App
- Marketing Assistance: Google reviews, social reputation management
- Revenue Diversification: Inventory parking fees, inter-city transport support
- Verified Leads Access: Monthly leads with high intent
- Bonus & Cashback Programs: Incentives for performance and self-procured vehicles
Things to Keep in Mind
- Incorporate your business before applying
- Choose a location with strong local seller visibility
- Ensure your staff are trained for inspections and customer handling
- Follow CARS24’s branding rules strictly
- Maintain compliance with RC transfers and buyer-seller documentation
- Avoid the misuse of CARS24 branding at other locations
- Track and convert leads consistently via the platform
- Respond actively to reviews and customer feedback
- Focus on monthly volume to maximize ROI
- Coordinate closely with CARS24’s support and dealer teams
Cars24 Franchise Contact Information:
Corporate Office Address: CARS24 Services Private Limited, 10th Floor, Tower B, Unitech Cyber Park, Sector 39, Gurgaon, Haryana-122003, India.
Helpline Numbers: 1800 258 5656.
Customer Support Email: care@cars24.com
Conclusion
The CARS24 franchise opportunity combines low capital investment with high scalability, making it an attractive choice for entrepreneurs seeking to enter the Indian car market. By leveraging technology, verified leads, and a national dealer network, franchisees can expand their local presence with minimal risk and robust brand support. Whether you are from a used car background or a new investor with business discipline, a CARS24 franchise offers a profitable, tech-driven path into India’s growing auto resale market.
