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New Company Name Approval Process: A Complete Guide


New Company Name Approval Process

When starting a new business, one crucial step is to go through the company name approval process. Choosing the right name for your company is a creative and strategic decision that can significantly impact your brand identity, marketing efforts, and legal obligations. This article aims to guide you through getting your new company name approved, ensuring you make informed decisions.

Understanding the Importance of a Company Name

Before diving into the approval process, it’s essential to grasp the importance of a company name. A company name serves as the foundation of your brand and plays a vital role in shaping your business identity.

Key Takeaways

  1. Choosing the right company name is crucial for establishing brand identity and differentiation in the market.
  2. A well-chosen company name can significantly impact branding, marketing efforts, and customer recognition.
  3. Legal considerations are important when selecting a company name to avoid trademark infringement and legal issues.
  4. Choosing a suitable company name involves brainstorming, researching, and ensuring uniqueness and memorability.
  5. Conducting name availability searches, including trademark and corporate registry searches, helps identify conflicts with existing names.
  6. Registering the company name involves preparing a name reservation application and submitting it to the relevant regulatory authority.
  7. The approval and reservation period allows you to proceed with other business tasks while securing the chosen name.
  8. Reserving the associated domain name is crucial for maintaining a consistent online presence.
  9. It’s important to comply with legal and regulatory requirements after finalizing the company name.

The Significance of a Company Name

A company name is a powerful tool for establishing recognition and differentiation in the market. It helps create a distinct image for your business and makes it easier for customers to remember and associate with your products or services.

Impact on Branding and Marketing

A well-chosen company name can contribute to effective branding and marketing efforts. It can capture the essence of your business, convey your brand’s personality, and attract your target audience. A memorable and catchy name can make a lasting impression and set you apart from your competitors.

Legal Considerations

When selecting a company name, it’s crucial to consider the legal aspects associated with it. Your chosen name should comply with the legal requirements set by the regulatory authorities to avoid potential issues down the line. It should not infringe upon existing trademarks or violate any intellectual property rights.

Choosing a Suitable Company Name

Choosing a suitable company name involves careful consideration and thorough research. Here are the key steps to follow:

1) Brainstorming and Research: Start by brainstorming potential name ideas that align with your business vision, mission, and values. Conduct market research to understand your target audience and competitors. This will help you identify naming trends and ensure your name stands out.

2) Unique and Memorable Names: Opt for a unique and memorable name. Avoid generic terms that may get lost in the sea of competitors. A different name can help you establish a strong brand identity and increase brand recall among customers.

3) Domain Name Availability: In today’s digital age, securing a domain name that matches your company name is crucial. Check the availability of relevant domain names to ensure you can build an online presence seamlessly.

Conducting a Name Availability Search

Once you have a few potential names, conducting a name availability search is essential. This step helps you determine if existing entities use similar or identical names. Here are the two primary searches to consider:

1) Trademark Database Search: Search through trademark databases to ensure your chosen name does not conflict with registered trademarks. This step helps you avoid legal complications and potential trademark infringement claims.

2) Corporate Registry Search: Check your jurisdiction’s corporate registry or business name database to ensure no existing companies have the same or similar names. This search helps you identify any conflicts with already registered businesses.

Registering the Company Name

After confirming the availability of your chosen name, the next step is to register it officially. This process varies depending on the jurisdiction but generally involves the following steps:

1) Preparing the Name Reservation Application: Prepare the documents and information required for the application. This typically includes details about the proposed name, business structure, and registered address.

2) Submitting the Application: Submit the name reservation application and the required fees to the relevant regulatory authority or government agency. Ensure all information is accurate and complete to avoid delays or rejections.

3) Approval and Reservation Period: Once the application is submitted, it undergoes a review process. If the proposed name meets all the requirements and there are no conflicts, it will be approved, and the name will be reserved for a specific period. The reservation period allows you to proceed with the next steps while ensuring that the name is secured for your business.

Finalizing the Company Name

After the name is approved and reserved, there are a few final steps to consider:

1) Reserving the Domain Name: While going through the approval process, it’s essential to reserve the domain name associated with your chosen company name. This ensures a consistent online presence that aligns with your brand identity.

2) Legal and Regulatory Compliance: Once the name is finalized, fulfil any additional legal and regulatory requirements. This may include registering for taxes, obtaining necessary licenses, and complying with other relevant regulations in your industry.

Name Approval Old Procedure

Under the old method for processing name approvals, any application for name approval for a company made in Form INC-1 was sent to an Officer in the concerned State ROC office. Name approvals were processed manually, and the approval times for company names varied from state to state. To streamline this process and set the stage for improving ease of doing business, MCA vides notification dt. 22nd January 2016 announced the establishment of a Central Registration Centre (CRC).

Central Registration Centre (CRC) for Company Name

The Central Registration Centre (CRC) was established with a territorial jurisdiction all over India for processing all company name approval procedures under the Companies Act 2013. The Central Registration Centre presently functions under the administrative control of the Registrar of Companies, Delhi (ROC Delhi). With the advent of the new central registration centre, the government processing time for company names has reduced drastically to

one or two days. The entire process for company name approval has been re-engineered and moved to an automated system. Over 14000 name applications have already been processed in one month, and on average, almost 70% of all name approval applications are being cleared, with additional time being given to the balance of 30% for resubmission.

The MCA has also introduced zero balance in applications from Tuesdays to Fridays, thereby keeping a mechanism to ensure all applications are cleared instantaneously. With the name approval process becoming more streamlined, the MCA is set to announce the centralisation of the processing of incorporation applications, thereby making the company registration process a breeze.

Review of New Process

The new process has drastically changed the incorporation process and made it simpler. Now, companies can be registered in 10-15 days in India; instead of about 25-30 days it used to take before introducing the new central registration centre for name approval. The introduction of a central registration centre for incorporation shortly is expected to shorten the time for company registration, making the dream of incorporating a company in one day in India accurate.


Choosing and getting approval for a new company name is a significant step in establishing your business. By understanding the importance of a company name, conducting thorough research, and following the registration process diligently, you can ensure that your chosen name reflects your brand identity and complies with legal obligations.

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What is the best way to get a company name approved?

The best way to get a company name approved is to conduct thorough research on the availability of the name and ensure that it complies with legal requirements. You can then apply for name approval through the MCA portal, which has now been streamlined for faster processing. Additionally, resubmitting the application in case of rejection can increase your chances of getting approval.

What good things should I look for when choosing a company name?

When choosing a company name, looking for a name that reflects your brand identity and values is important. Consider selecting a name that is easy to pronounce, memorable, and unique. It should also be easy to spell and not too similar to existing company names to avoid customer confusion. Conduct a trademark search to ensure the name is available for registration.

How do I approve a company name?

You must apply for name approval through the MCA portal to approve a company name. The application should include the proposed name and relevant documents such as the promoters’ ID proof and address proof. Once submitted, the government will evaluate the application based on legal requirements and the availability of the name. You will receive a certificate of incorporation with your chosen company name if approved.

What is the validity of company name approval?

The validity of company name approval is 20 days from the issue date. It is important to complete the incorporation process within this time frame, or you must apply for name approval again. Ensure that all necessary documents and requirements are in order before submitting your application to avoid delays.

How important is it to have a unique business name?

Having a unique business name is important as it helps your brand stand out from competitors, increases brand recall, and enhances brand recognition. A unique name can also aid in building a distinct brand identity and attract your target audience’s attention.

How can I come up with a unique business name idea?

To come up with a unique business name idea, try combining words, using different languages, or exploring creative wordplay. Brainstorm with a team, seek inspiration from industry-related terms, or use a business name generator to spark unique and innovative ideas.

How important is a logo for a business?

A logo is essential for a business as it serves as a visual representation of your brand. It helps create brand recognition, establishes a professional image, and communicates the values and personality of your business.

What factors should I consider when choosing a new business name?

When choosing a new business name, consider factors such as uniqueness, memorability, relevance to your industry, and availability of the corresponding domain name. Conduct a thorough search to ensure that the name is not already in use or trademarked.

How can I choose a business name for a private limited company?

When choosing a business name for a private limited company, consider the nature of your business, target audience, and branding goals. Conduct market research, brainstorm ideas, and use a business name generator to come up with unique and memorable names that align with your company’s vision.


Kanakkupillai is your reliable partner for every step of your business journey in India. We offer reasonable and expert assistance to ensure legal compliance, covering business registration, tax compliance, accounting and bookkeeping, and intellectual property protection. Let us help you navigate the complex legal and regulatory requirements so you can focus on growing your business. Contact us today to learn more.