How to Start a Business on Meesho: Guide for Entrepreneurs

It is a fact that it is achieving the status of being one of the most widely used online portals by budding entrepreneurs in India at a breakneck pace. To make e-commerce easy to use for everyone, it provides an opportunity to start one’s own business with minimal capital. Meesho is designed for homemakers, students, small business owners, and individuals seeking to earn extra income. The platform presents an opportunity to engage in the growing online retail business in India without the common pitfalls and costs inherent to conventional commerce.

What is Meesho?

Meesho is a typical marketplace based in India that uses social media channels like WhatsApp, Facebook, and Instagram for commerce. Unlike most other e-commerce programs, Meesho does not require sellers to manage products or handle deliveries. However, Meesho is solely responsible for storing products, packing them, shipping them, and managing returns. These sites eliminate the need for any seller to bother themselves with marketing their products or even managing their sales.

The most crucial aspect that is raising controversies is that Meesho takes no investments, thus anyone can start a business. One of the things that sets this platform apart is its extensive selection of products for purchase, ranging from clothing and accessories to beauty products, home decorations, electronics, and more. Free from cumbersome legal procedures, the platform offers a massive pool of potential customers for anyone seeking to establish a career as an independent entrepreneur.

Why Choose Meesho to Start a Business?

Meesho remains favourable for entrepreneurs because it offers a model where you can risk little while reaping significant rewards. Here are some of the key benefits of starting your business on Meesho:

1. Zero Investment: There are no costs associated with having stock, acquiring large storage spaces, or worrying about delivery costs. This significantly minimizes the financial risk you incur while establishing your business.
2. No Need for a Physical Store: That’s where the co Meesho comes in, with which you can run your business entirely online. You don’t even need any special equipment – a smartphone and an Internet connection will suffice.
3. Wide Range of Products: The Company specializes in selling numerous categories of products, allowing sellers to select products they are interested in or items that have increased demand within the market.
4. User-Friendly Interface: In its design, the app assumes that everyday users may not necessarily have a business or technical background. The design of Meesho’s platform is straightforward and user-friendly.
5. Logistics Support: Meesho takes full charge of the packaging and shipping products, as well as handling customer returns, allowing you to focus solely on promotion and sales.

Steps to Start a Business on Meesho

Step 1: Create an Account and register on the Meesho Mobile Application

• Preliminarily, to begin your business with Meesho, you have to download the Meesho App. It is available on the Google Play Store and the Apple App Store.
• After completing the download process, you will need to register using your mobile number. When registered, one is provided with an OTP (one-time password) to use for account activation. Next, you’ll be distributed to Meesho’s list of products from which you can start purchasing once your account is verified.

Step 2: Select a Niche or Product Segment

• It’s therefore essential to know which products work well when selling on Meesho to be successful. Its platform is segmented into different categories that can be accessed easily. These include fashion wear, beauty products, home decorative items, electronics, groceries, and many more.
• To determine the type of niche, it is helpful to research the platform’s specifics regarding the flow of trends and products. Other things you might also want to think about are: profit margins that you anticipate for your business, the level of competition in your chosen category, and self-interest.

Step 3: Build Your Catalog

• After choosing the category of the product you’d like to sell, you can then browse the Meesho catalogue and sell any product that interests you on your online shop. Each product displayed on this platform includes a description, images, and prices.
• These can be further customized by inputting your profit margins into the basic price and setting the last price at which it should be sold. Regarding the catalog, there is considerable flexibility in how one displays it to potential customers in this case.

Step 4: Send the Products to the Application’s Social Media Pages

• Now that we have created the catalog, let’s develop ways to market it. Through Meesho, you can share product listings with the help of widely used social networking sites like WhatsApp, Facebook, and Instagram.
• It helps reach people, and can acquire this audience through social media. For the best results, be sure to post high-quality pictures, narratives, and videos. Concentrate on the products’ advantages and attempt to appeal to the emotions of your audience.

Step 5: Receive and Process Orders

• If a customer orders an item from your store through any of these shared links, you will receive a notification on the Meesho application. Order confirmation is the next step in this case.
• After the order is placed, Meesho handles all the various aspects, such as packaging and delivery of merchandise. You don’t have to find inventory to offer or worry about delivery since you haven’t started the business.
• Once the buyer has purchased a product, your profit margin goes to your account. Sales of your products can be checked, as well as the payments that you make through the Meesho app.

How to Maximize Your Sales on Meesho?

However, for effective business on Meesho, you need to consider the following approaches to enhance the visibility of your product and increase sales. Here are some tips to help you succeed:

1. Offer Competitive Pricing: Study your competitors and then set your prices reasonably to match the market rates. There is a good chance of attracting more customers with cheap prices and excellent quality while earning high profits.
2. Leverage Social Media: It’s essential to advertise your products and drive traffic from various social media sources. Create posts often and always use high-quality pictures so that you can attract the attention of potential customers. If you want your posts to get more engagement, use stories, polls, and ads.
3. Provide Excellent Customer Service: Answer all emails as soon as possible and ensure that you do not withhold any information from the other party. Be polite in your emails. The final reason is that the pleasant and friendly staff secures customers and encourages them to return for further purchases.
4. Offer Discounts and Promotions: Providing customers with occasional special offers or offering them the opportunity to use a discount will be effective in your case. One can think of ways to increase the number of buyers, such as through free shipping or a holiday sale.
5. Update Your Catalog Regularly: The Meesho catalogue is frequently updated with new products, which means that your store should be updated accordingly. Always know your bestselling items and replace & update them with new popular items and trends.
6. Build Trust: Customer loyalty plays a significant role in achieving a business’s profitability goals. Have quality merchandise with accurate information about shipment schedules and handle customer complaints satisfactorily.

Benefits of Using Meesho for Business

Multiple benefits can be derived from using the Meesho application, particularly for businesspeople who want to avoid the high risks associated with inappropriate investment. Here are some of the key benefits:

1. Zero Investment Risk: Meesho requires no inventory or infrastructure from sellers, thereby enabling anyone with limited capital to become a Meesho seller.
2. Comprehensive Logistics Support: Meesho handles everything on the seller’s behalf, from storing and packaging products to delivering them. This enables the client to focus on what matters most: expanding the business.
3. Flexible Working Hours: It can be managed from any location at any time. Whether you are a student or a homemaker, you can be assured that Meesho offers an opportunity to work from the comfort of your home.
4. Broad Reach: Meesho has millions of registered users, and using Meesh, you can connect with numerous customers across the country.

Conclusion

Becoming a seller, that is, starting a business on Meesho, is ideal for anyone looking to kick-start their entrepreneurial journey. It has no risk, requires no financial investment to start a business, is free for everyone, offers a wide range of products, and supports all business people easily. It is, therefore, vital for you to select the right products, utilise social networks properly, and provide exemplary customer service. Whether you’re a homemaker, a student, or anyone interested in earning some extra income, Meesho can help you become an entrepreneur.