How to Start a Business on Meesho: Guide for Entrepreneurs

It is factually achieving the status of being one of the most used online portals by the budding entrepreneurs of India at an incredibly fast pace. To make e-commerce easy to use for everyone, it provides an opportunity for having one’s own business without much capital. Meesho is designed for homemakers, students, small business owners, and those who want to earn any additional income. The platform presents a chance to engage the increasing online retail business in India without the general pitfalls and costs inherent to conventional commerce.

What is Meesho?

Meesho is the typical marketplace based in India that uses social media channels like WhatsApp or Facebook and Instagram for commerce. Unsimilar to most other programs in e-commerce, Meesho does not compel sellers to manage products or deal with delivery. However, Meesho is solely responsible for storing products, packing them, shipping them, and managing returns. These sites eliminate the need for any seller to bother themselves with the marketing of their products or even their sales.

The most important aspect that is raising controversies is that Meesho takes no investments, thus anyone can start a business. One of the things that separate this platform is the availability of great selection of products you can purchase ranging from clothes and accessories, beauty products, home decorations, electronics, and so on. Free from cumbersome legal procedures, the platform has a massive pool of potential customers for anyone who wants to forge a career for themselves as an independent entrepreneur.

Why Choose Meesho to Start a Business?

Meesho remains favourable for entrepreneurs because it offers a model where you can risk little while reaping significant rewards. Here are some of the key benefits of starting your business on Meesho:

1. Zero Investment: There are no costs related to having stock, acquiring large storage spaces or worrying about delivery costs. This significantly minimizes the financial risk factor you have to incur while establishing your business.
2. No Need for a Physical Store: That’s where the co Meesho comes in, with which you can run your business entirely online. You don’t even need any special equipment – a smartphone and an Internet connection will suffice.
3. Wide Range of Products: The Company specializes in the selling of numerous categories of products thus allowing sellers to select products they have an interest in or items that have increased demand within the market.
4. User-Friendly Interface: In its functionalities, the app presupposes that everyday users may not necessarily have business or technical background. The design of Meesho’s platform is very simple and easy to use.
5. Logistics Support: Meesho takes full charge of packaging and shipping of the products, as well as dealing with customers who wish to return their orders, and this lets you only manage the promotion and selling of the products.

Steps to Start a Business on Meesho

Step 1: Create an Account and do Registration on the Meesho Mobile Application

• Preliminarily, to begin your business with Meesho, you have to download the Meesho App. It is available on google play store and apple app store.
• When you are done with the downloading process, you will have to register with your mobile number. When registered, one is provided with OTP (one-time password) to use in activating the account. Next, you’ll be distributed to Meesho’s list of products from which you can start purchasing once your account is verified.

Step 2: Select a Niche or Product Segment

• It’s therefore important to know which products work well when selling on Meesho to be successful. Its platform is segmented into different categories that can be accessed easily, these include fashion wear, beauty products, home decorative items, electronics, groceries and many more.
• To determine the type of niche it is helpful to research the specifics of the platform regarding the flow of trends and products. Other things you might also want to think about are; profit margins that you anticipate for your business, level of competition in your chosen category, and self- interest.

Step 3: Build Your Catalog

• After choosing the category of the products you’d wish to sell, you can then go through the catalogue of Meesho then sell any product that interest you on your online shop. Each of the products displayed on this platform has the description, images, and prices indicated.
• These can be further customised by inputting your profit margins to the basic price and fixing the last price at which it should be sold. Regarding the catalog there is a lot of flexibility in how one displays it to the potential customers in this case Meesho.

Step 4: Send the Products to the Application’s Social Media Pages

• Now that we have created the catalog, let’s develop the ways to market it. Through the Meesho, you can share product listing with the help of widely used social networking sites like Whatsapp, Facebook and Instagram.
• It helps you get to people and you get this audience for free – social media. For the best result, be sure to post quality pictures, narratives and videos. Concentrate on the products’ advantages and attempt to appeal to emotions of your audience.

Step 5: Receive and Process Orders

• If a customer orders an item from your store through any of these shared links, you will receive a notification on the Meesho application. Order confirmation is the next step in this case.
• After the order is made, Meesho handles all the many aspects such as packaging and delivery of merchandise. You don’t have to find inventory to offer or worry about the delivery since you did not founded the business.
• Once the buyer has purchased a product, your profit margin goes to your account. Sales on your products can be checked as well as the payments that you make through the Meesho app.

How to Maximize Your Sales on Meesho?

But for effective business on Meesho, you need to consider the following approaches to enhance visibility of the product and sell more. Here are some tips to help you succeed:

1. Offer Competitive Pricing: Study your rivals and then set your prices fairly to match what is in the market. There is a good chance of attracting more customers with cheap prices and excellent quality while earning high profits.
2. Leverage Social Media: Its important in order to advertise your products to drive traffic from the various sources of social media. Create posts often and always use quality pictures so that can attract the attention of the potential customers. If you want your posts to get more engagement, use stories, polls, and ads.
3. Provide Excellent Customer Service: Answer all your emails as soon as possible, and ensure you do not hide any information from the other party, be polite in your emails. The final reason is pleasant and friendly staff secures customer’s trust and makes them come back for more purchases.
4. Offer Discounts and Promotions: Providing customers with occasional special offers or giving them a possibility to use a discount will be effective in your case. One can think of ways on how to increase the number of buyers that can be achieved through free shipping or through a holiday sale.
5. Update Your Catalog Regularly: The catalogue in Meesho is frequently updated with new products, which means that your store should be updated as well. Always know your bestselling items and replace & update them with new popular items and trends.
6. Build Trust: Customer loyalty adds up to the long-term profitability goals of a business. Have quality merchandise with information about shipment schedules on merchandise and handle customer complaints satisfactorily.

Benefits of Using Meesho for Business

Multiple benefits can be derived from using the Meesho application, particularly for businesspersons who want to avoid high risks of inapposite investment. Here are some of the key benefits:

1. Zero Investment Risk: There is no inventory or infrastructure that Meesho demands from the sellers, thus turning anyone with little capital into a Meesho seller.
2. Comprehensive Logistics Support: Meesho handles everything on the sellers’ behalf right from storing the products, packaging them and even delivering the products. This can enable the client to do what matters most, which is the expansion of the business.
3. Flexible Working Hours: It can be managed from any location at any time. Whether you are a student or a homemaker, you can be assured that Meesho offers an opportunity to work from the comfort of your home.
4. Wide Reach: Meesho has millions of registered users and using Meesho you get connected to loads of customers all across the country.

Conclusion

Becoming a seller, that is, starting a business on Meesho, is great for everyone who wants to kick-start their entrepreneurial journey. It has no risk, no financial investment needed to start a business, is free for everyone, has many products, and supports all business people easily. It is, therefore, important for you to select the right products, utilise social networks properly and provide the right customer service. It doesn’t matter if you are a homemaker, a student, or anyone who is interested in having some sort of supplementary income; Meesho can help you become an entrepreneur.