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Startup India: What You Need to Know to Get Started


Startup India: What You Need to Know to Get Started

The Indian government launched Start Up India in 2016 to encourage entrepreneurship and innovation throughout the nation. By providing start-ups with financial assistance, tax breaks, and other incentives, this program aims to create a favorable environment for them to flourish and grow.

A fund of Rs. has been set up by the government as part of this initiative. 10,000 crores to help start-ups with money and to make it easier for entrepreneurs to start and run their businesses by making regulatory procedures simpler. Start Up India has launched a number of programs and schemes to provide start-ups with mentoring, incubation, and networking opportunities, including the Start-up India Hub, the Atal Innovation Mission, and the Scale-up India program. Additionally, the program aims to encourage start-ups to collaborate with industry and academia to foster innovation and R&D. The initiative has contributed to the development of a vibrant start-up ecosystem in India, thereby establishing India as a center for innovation and entrepreneurship and attracting investors and businesspeople from all over the world.

Key Takeaways

  • Importance of Start Up India for Indian economy – Start Up India is an important initiative for the Indian economy as it has the potential to boost economic growth, job creation, and innovation.
  • To be eligible for the Start Up India program, a start-up must meet the following criteria:It must be either incorporated or registeredin India.
  • Easy access to funding and loans – One of the benefits of the Start Up India initiative is easy to access to funding and loans for start-ups.
  • Simplified compliance and regulatory processes – Start Up India provides several benefits in terms of simplified compliance and regulatory processes for start-ups.
  • These measures help to reduce the regulatory burden on start-ups and promote ease of doing business.

Importance of Start Up India for Indian economy

Start Up India is an important initiative for the Indian economy as it has the potential to boost economic growth, job creation, and innovation. India has a large population of young and talented individuals who can contribute to the economy through entrepreneurship and innovation. The Start Up India program provides a conducive environment for these individuals to start and grow their businesses.

The initiative has already created thousands of jobs across various sectors, including technology, healthcare, and e-commerce. By promoting entrepreneurship, Start Up India can also help to address India’s unemployment challenges and promote inclusive growth.

Moreover, start-ups can contribute to the Indian economy by creating new products and services, which can lead to increased competitiveness and productivity. Start-ups also tend to be more innovative and agile than established firms, which can lead to the development of disruptive technologies and business models that can transform industries.

Start Up India can also attract foreign investments into the Indian economy. Many start-ups have already received funding from domestic and international investors, and the program’s success has drawn the attention of venture capitalists and angel investors from around the world.

Overall, the Start Up India initiative is an important step towards promoting entrepreneurship and innovation in India. By creating a supportive ecosystem for start-ups to thrive, the program can contribute to economic growth, job creation, and the development of new products and services that can benefit society as a whole.

Eligibility Criteria for Start Up India

Definition of a start-up under Start Up India

Under the Start Up India initiative, a start-up is defined as an entity, incorporated or registered in India not prior to seven years, with a turnover not exceeding an amount of Rs. 25 crores in any of the financial years preceding the current financial years, working towards:

  • innovation,
  • development,
  • deployment or commercialization of new products,
  • processes or services which are

driven by technology or intellectual property.

To be eligible for the Start Up India program, a start-up must meet the following criteria:

  • It must be either
  • incorporated or
  • registered

in India.

  • It must not be more than 7 years old.
  • Its turnover must not exceed Rs. 25 crores in any financial year preceding the current year.
  • It must be working towards:
  • innovation,
  • development,
  • deployment,
  • or commercialization of new products, services, or processes

that are driven by intellectual or technology property.

How to register your start-up?

To register your start-up in India, you can follow these steps:

Step 1:

Choose the type of legal entity. You can choose to register your start-up as a Private Limited Company, Limited Liability Partnership (LLP), One Person Company (OPC), or Partnership Firm.

Step 2:


  • Director Identification Number i.e., DIN and also
  • Digital Signature Certificate i.e., DSC.

DIN is a unique identification number for directors, and a DSC is an electronic signature. These can be obtained online from the Ministry of Corporate Affairs (MCA) website.

Step 3:

Register your company name. You can check the availability of your company name and reserve it on the MCA website.

Step 4:

File for incorporation. You can file for incorporation with the Registrar of Companies (ROC) by submitting the required documents, such as the Memorandum of Association (MOA) and Articles of Association (AOA).

Step 5:

Apply for PAN and TAN. You need to apply for Permanent Account Number (PAN) and Tax Deduction and Collection Account Number (TAN) from the Income Tax Department.

Step 6:

Register for GST. If your start-up’s turnover exceeds Rs. 20 lakhs, you need to register for Goods and Services Tax (GST) with the GST department.

Step 7:

Apply for Start Up India Recognition. You can apply for Start Up India recognition by registering on the Start Up India portal and submitting the required documents.

The process of registering a start-up may vary depending on the legal entity and state of registration. It is recommended to consult a legal or financial professional for guidance.

Benefits of Start Up India

Tax benefits for start-ups

Under the Start Up India initiative, start-ups are eligible for various tax benefits and exemptions, including a tax holiday for three consecutive years out of their first ten years of incorporation. Start-ups are also exempt from paying capital gains tax for investments in eligible start-ups. Additionally, the government has reduced the fees for filing patents and trademarks by 80% for start-ups.

Easy access to funding and loans

One of the benefits of the Start Up India initiative is easy to access to funding and loans for start-ups. The government has set up a Fund of Funds for Startups (FFS), with a corpus of Rs. 10,000 crores, to provide financial assistance to start-ups through SEBI-registered Venture Capital Funds. Start-ups can also avail of various loans and schemes offered by banks and financial institutions under the Start Up India program.

Simplified compliance and regulatory processes

Start Up India provides several benefits in terms of simplified compliance and regulatory processes for start-ups. This includes a self-certification system for compliance with labor and environmental laws, a single-window clearance system for approvals and registrations, and exemption from inspections for up to 3 years. These measures help to reduce the regulatory burden on start-ups and promote ease of doing business.

Challenges and Risks of Starting a Business

Competition in the market

Starting a business can be difficult and risky due to market competition. New entrants may find it challenging to gain market share and establish a customer base due to the presence of established players in the market. This can make it hard to keep the business going in the long term because it can be hard to make money and be profitable.

Also, competition can make it hard for businesses to stand out and come up with a unique value proposition because it can drive down prices and cut into profit margins. Established businesses may offer more appealing compensation and benefits packages, making it difficult for startups to attract and retain talent.

Start-ups must have a clear understanding of their target market and distinctive value proposition in order to overcome the challenge posed by competition. They should concentrate on developing cutting-edge goods and services that set them apart from rivals and entice customers to switch. Start-ups can also benefit from establishing a devoted customer base and a strong brand to effectively compete in the market.

Overall, despite the fact that competition can be a significant obstacle for startups, it can also present a chance for creativity and differentiation. Start-ups have the potential to achieve long-term success and a sustainable competitive advantage by identifying market gaps and providing original solutions.

Financial risks and uncertainties

Entrepreneurs may face challenges because starting a business can involve significant financial uncertainties and risks. There is no assurance that a business will succeed without a significant initial investment in things like capital, marketing, and staffing. Additionally, the company’s profitability may be impacted by unexpected expenses or shifts in the market. A business’s success can also be affected by uncertainties like economic downturns, shifting consumer preferences, and increased competition. Therefore, it is essential for entrepreneurs to manage financial uncertainties and risks in order to ensure the long-term viability of their businesses.

Regulatory compliance challenges

There are a number of issues with regulatory compliance that can pose a significant threat to the success of a new business. Labor laws, environmental regulations, tax laws, and licensing requirements all require complex and time-consuming compliance. Penalties, fines, legal obligations, and harm to the company’s reputation can result from breaking these laws. This may lead to significant financial losses or even the business’s closure. Before starting a business, entrepreneurs must therefore comprehend the regulatory requirements and comply with their obligations and seek expert advice to ensure proper compliance.

Tips for Starting a Successful Business

Identifying a market need

Identifying a market need is a crucial step in starting a successful business. The first step is to research and analyze the market to understand the current demand and gaps in the market. This can involve studying customer behavior, analyzing industry trends, and identifying potential competitors. Once a market need has been identified, entrepreneurs can tailor their products or services to meet those needs and differentiate themselves from their competitors. This can help to ensure a steady demand for the business and increase the chances of success. Therefore, it is important for entrepreneurs to prioritize market research and analysis before launching their businesses.

Developing a viable business plan

Developing a viable business plan is an essential tip for starting a successful business. A business plan outlines the goals and objectives of the business, the target market, the products or services offered, the marketing and sales strategies, financial projections, and other critical details. A well-crafted business plan helps to identify potential challenges, opportunities, and risks and provides a roadmap for the business’s success. It also serves as a tool for securing funding and attracting investors. Therefore, entrepreneurs should invest time and effort in developing a comprehensive and realistic business plan that is adaptable to changing market conditions and business requirements.

Building a strong team

Building a strong team is a crucial factor in starting a successful business. As an entrepreneur, it is essential to hire individuals who possess the right skills, expertise, and attitude to achieve the company’s objectives. A strong team can bring diverse perspectives, ideas, and approaches to problem-solving, which can drive innovation and creativity. Additionally, a well-aligned team can create a positive work culture that fosters collaboration, mutual support, and a shared sense of purpose. Entrepreneurs should focus on hiring individuals who share the company’s values, are committed to its mission, and can work together towards achieving its goals.

Case Studies of Successful Start-ups in India

Flipkart is one of the biggest success stories of the Indian start-up ecosystem. Founded in 2007 by Sachin Bansal and Binny Bansal, Flipkart started as an online bookstore and later expanded to sell a wide range of products, including electronics, fashion, and home goods.

Flipkart’s success can be attributed to its focus on customer satisfaction, innovative business models, and effective use of technology. Flipkart introduced several industry-first initiatives, such as Cash on Delivery, a 30-day return policy, and same-day delivery in select cities, which helped to build customer trust and loyalty.

The company also invested heavily in building a robust technology infrastructure, including its own logistics network, payment gateway, and data analytics platform. This allowed Flipkart to provide a seamless and personalized shopping experience to its customers and streamline its operations.

Flipkart’s success has not gone unnoticed. In 2018, US retail giant Walmart acquired a 77% stake in Flipkart for $16 billion, making it one of the largest e-commerce deals globally.

Flipkart’s success story is a testament to the potential of the Indian start-up ecosystem and the power of innovation and customer-centricity in driving business growth.


Young entrepreneurs should start-ups in India due to the country’s large and growing consumer market, diverse and skilled workforce, improving the business environment, and government initiatives to support startups. Additionally, India offers a low-cost and favorable investment climate, making it an attractive destination for entrepreneurs looking to launch their ventures.

Kanakkupillai can help young entrepreneurs to start their businesses in India by providing a range of services such as company registration, GST registration, legal compliance, accounting and bookkeeping, tax advisory, and other business consulting services. We also offer online tools and resources to help entrepreneurs navigate the complex regulatory environment and successfully launch and grow their businesses with our expert panel and economy pricing.

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FAQ on Startup India Program for Entrepreneurs

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Kanakkupillai is dedicated to being your reliable partner in every step of your business journey. With affordable and expert assistance, our primary goal is to educate our customers i.e., you on legal requirements, ensure compliance, and support you throughout your business lifecycle.


Kanakkupillai is your reliable partner for every step of your business journey in India. We offer reasonable and expert assistance to ensure legal compliance, covering business registration, tax compliance, accounting and bookkeeping, and intellectual property protection. Let us help you navigate the complex legal and regulatory requirements so you can focus on growing your business. Contact us today to learn more.