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Startup Tax Strategies: Saving Money in the Early Stages

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  • Post published:October 21, 2023
  • Post category:Taxation


Startup Tax Strategies

Income tax is an inescapable reality every entrepreneur or business owner must confront. Among the myriad complexities of the business world, understanding income tax often stands out as one of the most formidable challenges. Nevertheless, we bear the responsibility of contributing to income tax, as it serves as a fundamental source of revenue for the government. While evasion of this duty is not an option, legitimate avenues exist to minimise our tax liability.

In this comprehensive blog, we will delve into various strategies and techniques that entrepreneurs in India can employ to effectively save on income tax, ensuring that they optimize their financial positions and adhere to the country’s tax laws.

Why Is Tax Planning Crucial for Indian Startups?

  1. Compliance with Indian Tax Laws: Comprehensive tax planning ensures that your Indian startup remains compliant with the intricate web of Indian tax laws, safeguarding it from legal issues.
  2. GST and Income Tax Compliance: Staying on top of Goods and Services Tax (GST) and Income Tax regulations is vital for Indian startups to avoid penalties and audits.
  3. Avoidance of Tax Scrutiny: By conducting proper tax planning, Indian startups can reduce the chances of being scrutinized by tax authorities, thus maintaining their reputation.
  4. Maximizing Deductions: Effective tax planning in India identifies deductions and exemptions specific to Indian startups, minimizing the overall tax liability.
  5. Investor Appeal: Transparent and well-managed taxes can make your Indian startup more appealing to investors, helping secure funding for growth.
  6. Supporting ‘Make in India’: Tax planning strategies that align with government initiatives, such as ‘Make in India,’ can bring additional benefits and incentives to your startup.
  7. Digital India Initiatives: Complying with tax regulations can also align with the government’s Digital India initiatives, ensuring your startup is part of the nation’s digital growth story.
  8. Economic Stability: Proper tax planning contributes to the economic stability of your Indian startup, allowing for resource allocation to innovation and expansion.
  9. Competitive Edge: Sound financial management, including tax planning, can give your Indian startup a competitive edge in a rapidly evolving market.
  10. Long-Term Prosperity: Effective tax planning in India is integral to your startup’s long-term success, establishing financial resilience and ensuring sustained growth.

Tax-Saving Strategies for Indian Entrepreneurs

  1. Business Utility Expenses:

Entrepreneurs who utilize their vehicles and mobile phones for business purposes can strategically categorize these expenses as legitimate business or utility costs. This includes expenditures such as vehicle-related expenses, tolls, phone bills, driver’s charges, parking fees, and more. Moreover, entrepreneurs operating from home offices can claim additional expenses, such as electricity costs. These deductions are instrumental in alleviating the tax burden for entrepreneurs and their startups.

  1. Preliminary Expenses:

Before the commencement of a business unit, various costs are incurred, and these expenses can be effectively deducted under Section 35D of the Indian Income Tax Act. Designated as preliminary expenses in the company’s financial records, they can be spread over a period of five years, offering a substantial reduction in taxable income.

  1. Convenience Expenses:

Expenses associated with the use of phones or vehicles for business purposes are entirely deductible as business expenses. This encompasses phone bills, driver’s charges, parking fees, and similar outlays.

  1. Regular Expenses:

Entrepreneurs operating from home can claim deductions for expenses such as electricity consumed for business purposes, internet or Wi-Fi charges, and rent costs. These deductions are critical for accurately calculating taxable income.

  1. Depreciation Expenses on Assets:

To further mitigate tax liability, depreciation on capital expenses can be recognized as an expense from the firm’s income. Entrepreneurs who make capital expenditures in the company’s name can also claim depreciation, contributing to reduced tax liability.

  1. Expense on Hotel Booking and Traveling:

Business-related travel is often a necessity for entrepreneurs, resulting in significant expenses. Rather than personally bearing these expenses, entrepreneurs can opt to categorize them as business expenses, thus reducing their taxable income and overall tax liability.

  1. Medical Insurance Premium:

Entrepreneurs can capitalize on tax deductions by paying for medical insurance premiums, provided they do not exceed ₹25,000. This deduction falls under Section 80D of the Indian Income Tax Act and extends to the entrepreneur’s spouse, dependent parents, or dependent children. However, it’s important to note that this option may not apply to entrepreneurs who already receive medical insurance coverage from their full-time employment.

  1. Hiring Family Members:

A shrewd strategy to diminish the tax burden is to employ family members within the startup and compensate them with salaries comparable to those of regular employees. In cases where the family member does not possess other income sources, the company can legally pay them up to ₹2.5 lakhs annually, adhering to the current tax slab, without incurring any tax liability for this relative. Since this payment represents a legitimate cost to the company, it can be deducted from the company’s taxable income, significantly reducing the overall tax expenditure. This arrangement also benefits the entrepreneur by ensuring the presence of trusted individuals within the business, fostering growth and stability.

  1. Always Deduct Tax at the Source:

Certain transactions governed by the Indian Income Tax Act mandate that the buyer or service receiver must deduct tax at the source when making payments to sellers or service providers. Failure to adhere to this requirement renders the expense inadmissible, subsequently inflating the tax burden. To illustrate, if an entrepreneur neglects to deduct a 10% tax on a ₹3,00,000 commission payment to a business agent over the course of a year, the entire expense of ₹3,00,000 will be disallowed when calculating taxable profit.

  1. Invest the Surplus in Marketing:

In our current era, the digital landscape dominates the marketing landscape. Entrepreneurs can capitalize on this shift by adopting digital marketing techniques for their products and services. This approach yields two distinct advantages: firstly, it allows for the exponential growth of the business and rapid expansion into new customer demographics. Secondly, all expenses associated with digital marketing are tax-deductible, resulting in significant cost savings. Therefore, the surplus funds remaining at the end of the fiscal year can be strategically invested in marketing and advertising for the startup, simultaneously promoting growth and realizing tax savings.

Additional Tips and Considerations:

  • It is prudent to avoid cash transactions exceeding ₹20,000 in a single day, as such transactions are disallowed for tax purposes. Instead, opt for bank transactions when payments exceed this threshold.
  • Entrepreneurs involved in manufacturing enterprises can avail themselves of additional benefits under the Indian Income-tax Act. These benefits include additional depreciation for new equipment or machinery and deductions for specific business activities outlined in Section 35AD of the Act. For example, if a manufacturing enterprise acquires new machinery and claims regular depreciation at a rate of 15%, failing to claim an additional depreciation of 20% amounts to unnecessary tax expenses on that portion. Moreover, the opportunity to claim this expense is limited to the first year of usage.
  • Charitable donations present a unique avenue for tax savings. By donating to registered charities, political parties, or the Prime Minister’s relief fund, entrepreneurs can enjoy 100% tax relief. However, it is important to note that tangible material donations do not qualify for tax benefits. To avail of these tax benefits, retain proof of donation receipts.
  • Entrepreneurs can utilize housing loan interest payments to claim tax benefits by linking their PAN cards to their startups. Under Section 80C of the Indian Income Tax Act, deductions of up to ₹1,50,000 per year can be claimed, encompassing housing loan interest payments.

Tax Benefits for Startups in India

Tax-saving tips hold universal appeal, as nobody wishes to forego the opportunity to legally enjoy tax benefits. This inclination extends to entrepreneurs who seek to optimize their financial strategies. After all, which business owner wouldn’t welcome the chance to reduce their tax burden? The Indian government is keenly aware of the potential contributions of entrepreneurs, particularly startups, to the nation’s economy. As a result, it continuously strives to offer tax incentives and benefits to this vital sector. If you operate a company in India, understanding income tax-saving strategies can enable you to plan your financial budget more effectively.

Entrepreneurs have access to a multitude of tax benefits, and here are some that can significantly reduce their tax liabilities:

  1. Three-Year Tax Exemption:

The Government of India extends a generous offer of 100% tax exemption to startups for their first three years of operation. This valuable reprieve provides new entrepreneurs with the financial leeway to establish their businesses without the burden of immediate tax payments. However, this benefit is exclusively available to companies registered with the Department of Industrial Policy and Promotion (DIPP). Furthermore, eligible startups must operate in fields related to intellectual property, innovation, and the development of related services and products. The sole tax obligation during this period is the Minimum Alternate Tax (MAT), which is assessed based on the company’s ‘book profit.’

  1. 20% Tax Exemption on Capital Gains:

Entrepreneurs searching for ways to reduce taxes in India can breathe easier knowing that the government offers tax benefits on capital gains. Capital gains tax pertains to the income tax levied on profits earned from trading in company stocks. While earnings from stocks, shares, and bonds are generally taxable, startups enjoy a 20% tax exemption on capital gains.

  1. Tax-Free ‘Angel Investment’:

Startups often struggle to gain the trust of new investors due to their lack of a track record, making it challenging to secure funding for business development. Angel investors can provide a lifeline in such situations, assisting entrepreneurs by negotiating investment terms and conditions. The Government of India has declared that ‘angel investments’ are tax-free. Consequently, startups can attract the funding they require from angel investors without the concern of additional taxation. This tax-saving opportunity not only streamlines tax planning for partnership firms but also ensures that investments can be channelled toward the company’s continued growth and development.

  1. Presumptive Tax Benefit:

Startups with turnovers of less than INR 2 crore are eligible to benefit from the ‘Presumptive Tax Scheme.’ Under this scheme, companies are exempt from maintaining detailed accounting records, alleviating the administrative burden on entrepreneurs.

These tax incentives significantly simplify tax planning for companies, leaving more capital available for innovation and the pursuit of fresh ideas. The government’s aim is to facilitate the growth of self-sustaining startups, fostering a robust entrepreneurial ecosystem in India.


As the saying goes, “Every penny saved is a penny earned!” For entrepreneurs, it is imperative to meticulously record even the minutest transactions within their startups. Implementing robust record-keeping practices, including the use of specialized software, can help entrepreneurs maintain organized and accurate financial records. Apart from the strategies highlighted above, numerous other avenues exist for tax savings that the government permits without tax evasion.

Entrepreneurs are encouraged to take full advantage of these tax deduction tips and develop a comprehensive tax plan tailored to the unique nature of their startup. In doing so, they can optimize their financial positions, minimize tax liabilities, and ensure full compliance with the tax regulations of India. By consistently employing these tax-saving techniques, entrepreneurs can maximize their earnings, stimulate business growth, and thrive within legal and ethical tax practices.

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Greetings, I'm Iram, a taxation expert with a profound passion for helping businesses navigate the complex world of tax compliance and financial strategies. With extensive knowledge in tax law and a commitment to providing businesses with the guidance they need, I'm here to be your trusted partner in achieving financial success. I firmly believe that every business owner, regardless of their background, deserves access to expert taxation advice and strategies. My goal is to support you in optimizing your tax planning and compliance efforts, ensuring that your business thrives in the competitive landscape. I am honored to be part of your journey toward financial success through this blog, where I'll share valuable insights and strategies tailored to your taxation needs. Thank you for entrusting me with the opportunity to contribute to your business's financial prosperity. For more information and resources, please visit