Modern customers these days, scour through websites and research about the product they are thinking to buy before making their actual purchase process. When customers are 50% to 85% of their path down the funnel before they talk to anyone at your business, you must not rely on traditional methods to achieve the bonding of your startup with customers. Yet, it must be done right. So, to bond well with your customers, here we have given a few steps.
1. Engage with your customers
2. Understand what makes your customers tick
3. Make sure your startup is consistent
4. Invest in an eye-catching logo design
5. Focus on what your brand does best
6. Make your customers come back to your brand
Consumers usually tend to remember the feelings associated with a brand, though they are not aware of or remember the brand name or advertisement. Hence, marketing and branding can aid you in the race to create a strong bond with your start-up brand and the customers.
1. Engage with your customers
Connecting with your target audience helps you to create a sense of community and belonging. Try to share your brand’s identity, some exciting developments, opinions and news in your space, to bring back the customers to your business portal. You can use a social media platform to inform your customers about the new trends, special discounts & deals, and to make your brand familiar through word of mouth. The more it feels like a conversation, the better the results you will get. Also, if you make your product users your brand’s fans, they are more likely to have a positive association with your brand over the long term.
Customer bonding is more likely about nurturing and retaining customers, reaching out to the people who really make your business thrive. You must also make sure that customer service is impeccable, especially on social platforms. Make sure your customer service is impeccable, particularly on social channels. If you gamble with the right cards, you can end up creating a better bond with your customers. Customers expect fast responses on social media (65% expect you to get back to them within 2 hours, and 14% expect a response on Twitter immediately). Strengthen your social game and respond to the complaint in the inbox as soon as possible. Let your users receive a positive response from your brand to foster a stronger connection and for the future.
2. Understand what makes your customers tick
Eight out of ten startups fail to create a bond with customers. The customer’s flood to pour out on the back door is due to lack of engagement. But the gap below the waterline is a fragile fit between what you’re offering and what your customers want.
45% of startups went down because of their inability to create a bonding with the customers and providing the products that are not as per the requirements of the customer. Always use customer engagement; it is an effective way to expand your social presence and enhance customer engagement.
3. Make sure your startup is consistent
Consistency is a major factor in building a strong relationship with customers. Your brand should feel the same as what your customers think each time they interact with it. In fact, delivering high-quality products and services across the nation consistently, the organisation’s potential not only grows but reaches an extraordinary height. It may not guarantee your success, yet it will lay a strong foundation to achieve more, and it will separate you from your fellow competitors. Hence, consistency is important.
For example, the brand McDonald’s is one of the most successful in the world, has a wonderful bond with its customers & expanded its franchise around the globe. The reaction on hearing the brand name remains the same, whether the customer is from India or the UK. This is possible due to the bond the brand has created.
Your startup needs to be consistent in rock-solid visuals as well. Design elements and Logos should look similar on all browsers and devices to have better bonding among your customers of many age groups. There is no worse thing than breaking a good bond with customers due to scenarios like a logo stretched out of proportion, painted up or pixelated with absurd colours.
4. Invest in an eye-catching logo design
Colours reflect your brand’s personality and they elevate your bonding with customers, providing a visual feeling, expression, mood or role your startup brand tries to provoke. With this scenario in mind, choose your colour palette that is loved by every kind of person. For example, the colour red used in YouTube’s logo enables the viewer to feel excited, active and passionate about the brand. On the other hand, the colour blue in Ford’s and Samsung logos signifies confidence, trust and comfort. This colour psychology not only brings your brand to the top but also evokes a bond with your customers on a greater scale.
Creating a general colour palette will signify the content you put out and give some recognition to the brand once you’ve been consistently promoting it. The brand’s logo design has become so vital to a brand that needs to form a better bond with its users. Most of the top companies, such as Pepsi, have spent more than 1 million dollars on their new logo, whereas the BBC spent around 1.8 million dollars. You, as a startup, don’t need to spend such a whopping amount to form a bond with customers, but you can afford some quality logo design work to get engaged.
If you are going to create a logo, you can use a private logo design source like Tailor Brands to create a custom-made logo that is affordable as well. This platform can also make a complete portfolio of graphical assets for your startup in a very short span.
5. Focus on what your brand does best
Customers often look to identify your brand’s mission and core values. To them, what you are is as simple as what your product is & what you sell. So, how can you help your customers identify your brand’s values easily and quickly? The more specific you are, the more your customers or fans will start to identify and understand what you can offer to them now and in the near future. This eventually forces you to pick the best one thing you are at.
To create a better bond, you should make sure your customers understand what you do precisely and feel that it is something they’ve been longing for their entire lives, and they can’t live without it. That indirectly means you need to zoom in on one thing until it fills your needs. For example, Nike offers several products in sportswear and sporting gear, such as dumbbells, water bottles, tube socks, and yoga pants. But when you close your eyes for a minute and think about the brand Nike, you see sneakers. This is how a brand as a startup should aim to reach uniqueness to create a bond.
6. Make your customers come back to your brand
Customers’ psychology is more likely to return to the sites they had been to in the past & had a successful interaction with the site. Though the customers are not paying much attention to it, even if they got what they needed from your site & even if he/she has bookmarked it to come back, honestly, they won’t remember it. While around 3 billion Google searches are made each day, you need to take every opportunity to stand out from the crowd.
One option to create a bond is to provide incentives for customers to return to your website by creating a rewarding program for your brand site and providing discounts or coupons. The more the reward is, the more business and customer bonding you can expect. Other affordable options include social remarketing, which is also the most effective tool. Upload your customer cum subscriber list to contacts and use the brand site and email tactics to target your customers.
