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Common Trademark Mistakes and How Rectification Can Save Your Brand

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Common Trademark Mistakes & Rectification

Safeguarding trademarks is vital for small businesses, but it’s surprisingly easy to stumble along the way. In this blog, we’ll shed light on the top 10 common mistakes small businesses make when protecting their valuable trademarks and offer valuable insights on avoiding these pitfalls.

If you own trademarks, treating them with care is non-negotiable, just as any major brand would. Protecting trademarks, often consisting of words, symbols, or their combinations, is of utmost importance. Registering your trademark can mean missing out on future opportunities to capitalize on your brand’s worth. Neglecting trademark protection can open the door to imitators copying your brand, leading to potential troubles.

The good news is the challenges we discussed earlier are entirely preventable. As a business owner, it’s crucial to correctly categorize your trademark and register it with the relevant Trademark Registrar. For example, if you want protection in India, register with the Registrar of Trademarks in India. Remember, trademark registration isn’t universal, so you need to apply in each territory where you want protection.

Many small business owners make the mistake of registering their trademarks only in the regions where they operate or plan to expand. This oversight can be costly.

Some entrepreneurs try to cut corners and opt for inexpensive trademark application methods, skipping the essential steps of consulting an experienced trademark attorney. This shortcut can create more problems than it solves.

In light of the above, here are the ten most common mistakes small business owners make with their invaluable asset—trademarks. Take a close look at these pitfalls and follow the steps to avoid them. Protecting your brand requires careful attention to detail.

Registering Your Trademark

Trademark registration is the first step in safeguarding your rights and preventing unauthorized copying. It allows you to protect your brand identity effectively. When registering a trademark, you can choose from 45 different classes, depending on your business activities. One trademark can even cover multiple categories.

The Trademark Registration Process

The process of trademark registration typically involves several steps:

  • Classification: Your trademark is categorized based on its use or intended use.
  • Trademark Search: A thorough search is conducted across various databases to ensure the chosen trademark is unique.
  • Application Drafting: Your trademark application is carefully drafted.
  • Filing: The application is submitted to the registrar of trademarks.
  • Examination Report: Examiners review your trademark and provide an examination report.
  • Reply Filing: You may need to respond to the examination report with clarifications or amendments.
  • Show Cause Hearings: In some cases, additional hearings may be necessary.
  • Third-Party Opposition: Others may raise objections to your trademark during this phase.
  • Publication: Once approved, your trademark is published in the Trademark Journal.
  • Registration: After completing the process, your trademark is officially registered, and you receive a Registration Certificate.
  • Certified Copy: It’s advisable to obtain a certified copy of the Registration Certificate as proof.

Using Your Trademark

Regular and consistent use of your trademark is vital to maintain your rights. Failure to use your trademark for five consecutive years can be grounds for its cancellation.

Renewing Your Trademark

Unlike other forms of intellectual property rights, trademarks can be renewed indefinitely as long as they remain in use. Trademark registrations are initially valid for ten years but can be renewed indefinitely for ten years.

While hiring a private trademark attorney for every aspect is not mandatory, seeking advice from an experienced trademark attorney during the registration process is highly recommended. Protecting your trademark is an investment, and the value it adds to your brand justifies the cost. If your mark is worth safeguarding, it’s worth considering the services of an experienced trademark attorney.

Trademark Mistakes & Trademark Rectification

Here are the top 10 mistakes a business can make concerning the trademark and its solutions.

Trademark Mistake 1: Neglecting to Secure Your Digital Presence

While many businesses register trademarks, they often overlook the importance of digitally safeguarding them. This involves acquiring domain names, incorporating the trademark into URLs, and securing matching social media profiles. Failing to do so can leave your trademark vulnerable to others who might grab similar domain names or social media handles, potentially leading to costly legal battles.

Imagine if someone else takes control of these digital spaces and begins sharing inappropriate content. This damages your brand’s reputation and poses a significant threat to your business. The solution is to proactively anticipate potential breaches and promptly secure all relevant domain names and social media profiles.

Trademark Mistake 2: Neglecting International Trademark Protection

It’s easy to focus solely on protecting your trademark domestically, assuming that’s sufficient. However, failing to register your mark in other countries can be a missed opportunity. If your trademark has the potential for international use, it’s wise to consider filing for trademark registration in India and countries where you anticipate using it.

Thanks to the Madrid Convention, you can now streamline this process by applying to multiple countries from India. It’s important to note that merely registering a company or firm name doesn’t grant you legal rights; those come with trademark registration. So, even if you’ve taken those initial steps, don’t forget to file for trademark registration to secure your rights.

Trademark Mistake 3: Selecting an Unsuitable Brand Name

If your business name is overly descriptive, directly references the goods or services you offer, or even focuses on quality and quantity, your trademark registration will likely face rejection. This can occur based on absolute or relative grounds of refusal by the trademark registrar.

In such cases, it’s advisable to consider changing your business name. After all, without trademark protection, there’s little point in operating under that name. Seek guidance from a qualified trademark attorney to help you find a more suitable business name. Conduct a thorough public search and register the new name to ensure you have the protection you need.

Trademark Mistake 4: Skipping Trademark Registration

Assuming your business name is one-of-a-kind and made up may lead you to believe that registration isn’t necessary. However, it’s crucial to thoroughly search trademark databases and proceed with registration. While unregistered trademarks can receive some protection under common law, registering your trademark is essential for claiming damages.

Having a registered trademark makes legal battles more manageable than dealing with an unregistered one. So, don’t overlook the importance of trademark registration, even if you believe your business name is unique.

Trademark Mistake 5: Skipping the TM Attorney’s Expertise

Relying solely on public trademark searches or online tools can be a common misstep. Just because you don’t find matches in these searches doesn’t mean your trademark is automatically available. Trademark searches go beyond a simple online query; they require an understanding of trademark law and comprehensive search techniques.

When discussing avoiding marks that are the same or even similar to someone else’s trademark, “similarity” encompasses visual and phonetic similarities. In other words, searching for potential trademarks that might be visually or phonetically identical is crucial.

Additionally, there’s always the risk of adopting a trademark that may not be eligible for registration. To navigate these complexities successfully, it’s wise to seek the guidance of a trademark attorney with the necessary expertise.

Trademark Mistake 6: Incorporating Personal Names in Trademarks

If you assume that including your or your family’s name in your business’s name automatically means you don’t need trademark registration, it’s important to reconsider. Using personal names, places, products, or services within a trademark falls under the absolute grounds for non-registration under section 9 of the Trademarks Act, 1999.

To navigate this issue, choosing a business name that doesn’t incorporate personal names is advisable, as such names cannot be registered as trademarks under the law.

Trademark Mistake 7: Insufficient or Incorrect Classification of Trademarks

Registering your trademark in just one of the 45 available classes may lead to a common misconception that your entire business is fully protected. However, the classification of a trademark is determined by the nature of your business or activities.

Classes 1 to 34 are for goods, while trademark classes 35 to 45 are for services. If you’ve registered in only one class, your protection extends solely to that class. It’s essential to regularly assess whether you need to register your trademark in other categories, especially as your business diversifies its activities.

Trademark Mistake 8: Neglecting to Use Trademarks After Registration

Even if you’ve successfully registered your trademark, failing to use it can lead to problems. Trademark registration is typically valid for ten years and can be renewed, but here’s the catch: if you don’t use your trademark for over five years, it becomes a valid reason for its cancellation.

Anyone can apply for rectification of the trademark register on non-usage grounds. So, it’s crucial to actively use your trademark to maintain its protection and prevent potential challenges.

Trademark Mistake 9: Neglecting to Renew Trademarks Before Expiry

It’s crucial to take proper care of your trademark to retain ownership of it. This means consistently using the trademark for the intended purpose it was registered for and ensuring you apply for its renewal before the current registration expires.

Additionally, always keep the trademark register up to date with accurate owner information. If you miss the renewal deadline, don’t worry—you can still regain ownership by submitting a new trademark application.

Trademark Mistake 10: Overlooking Infringement Monitoring

Your trademark rights are valuable, but they need protection. They’re only effective when no one else is infringing upon them. It’s essential to remain vigilant and monitor your trademark for potential infringements.

Make it a routine to regularly check public trademark databases and conduct online searches, such as on Google or other search engines, to identify any potential violations of your brand. This proactive approach helps safeguard your trademark and ensure its continued protection.


Ensuring your trademark’s protection is paramount for your small business’s prosperity and endurance. To safeguard your brand’s identity and reputation, avoid common blunders like forgoing trademark registration in India, overlooking domain names and social media profiles, or neglecting monitoring and maintenance.

Seeking the guidance of a skilled trademark attorney and maintaining an active role in trademark registration, utilization, renewal, and enforcement is essential. This approach will help you navigate the intricacies of intellectual property law and shield your business from imitators and potential legal challenges.

Remember that your trademark is a valuable asset that merits the highest level of protection, ensuring your business flourishes in a competitive marketplace.



Greetings, I'm Iram, a taxation expert with a profound passion for helping businesses navigate the complex world of tax compliance and financial strategies. With extensive knowledge in tax law and a commitment to providing businesses with the guidance they need, I'm here to be your trusted partner in achieving financial success. I firmly believe that every business owner, regardless of their background, deserves access to expert taxation advice and strategies. My goal is to support you in optimizing your tax planning and compliance efforts, ensuring that your business thrives in the competitive landscape. I am honored to be part of your journey toward financial success through this blog, where I'll share valuable insights and strategies tailored to your taxation needs. Thank you for entrusting me with the opportunity to contribute to your business's financial prosperity. For more information and resources, please visit