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Emerging Trends in International Trademark Registration and IPR Services

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  • Post published:September 27, 2023
  • Post category:Trademark


Emerging Trends in International Trademark Registration

In an increasingly interconnected world, where ideas and innovations transcend borders, the realm of International Trademark Registration and Intellectual Property Rights (IPR) services is evolving at an unprecedented pace. As businesses and individuals strive to protect their intellectual assets and navigate the complexities of global markets, emerging trends in trademark registration and IPR services are shaping how we secure, manage, and leverage our creative and innovative endeavours. 

In this exploration, we delve into the dynamic landscape of international trademark registration and IPR services, uncovering the latest developments and innovations reshaping this critical domain. Join us on this journey to discover how these trends influence businesses, safeguard intellectual property, and foster innovation on a global scale.

Current Trends in Trademarks: A Comprehensive Analysis

In today’s fast-paced and interconnected global economy, trademarks have assumed a pivotal role in distinguishing and safeguarding products in the market. The realm of trademark registration and Intellectual Property Rights (IPR) services is amid significant transformations, with China emerging as a dominant player. This presentation provides an in-depth exploration of the ever-evolving global trademark landscape, delves into recent legislative shifts, and offers profound insights into the future of trademarks and IPR services.

1. China’s Remarkable Ascent on Trademark Registration

China’s ascent in trademark registration is remarkable, as underscored by the WIPI 2020 report published by the World Intellectual Property Organization (WIPO). Since 2015, China has consistently outpaced all other countries in receiving trademark registration applications. This dominance is especially pronounced in the technology sector, where China has firmly established itself as a frontrunner.

2. A Global Surge in Trademark Applications

The year 2019 marked a significant turning point in the landscape of global trademark registration. During this year, there was a notable surge, with trademark registration applications witnessing a 5.9% increase compared to the preceding year, as confirmed by WIPO’s latest data from 2020. This surge has prompted international regulatory bodies to adjust to meet the burgeoning demand for trademark protection. A consequential development in this evolving landscape has been the widespread introduction of requirements necessitating proof of trademark usage for renewal—a criterion that numerous countries have now adopted.

3. Trademark Utilization Soars by 15.2%

Unlike certain forms of intellectual property, trademarks can be perpetually maintained by paying renewal fees at prescribed intervals. In 2019, an astonishing 58.2 million trademarks remained actively in use across the globe. This figure represents a remarkable 15.2% increase compared to the previous year’s statistics, signalling a resounding commitment to trademark protection and recognition of its value.

4. Analysing the Current Terrain and Glimpsing into the Future

Despite the outwardly simplified processes introduced by national and international trademark offices, the surge in global trademark applications has paradoxically led to a more resource-intensive and time-consuming granting process. Trademark attorneys now allocate additional time to meticulously review and evaluate trademark registers, resulting in extended search report issuance timelines and heightened complexity in legal analysis.

Companies increasingly resort to clearance searches to detect potentially conflicting trademarks in response to this evolving landscape. These searches harness cutting-edge artificial intelligence tools capable of considering linguistic nuances and puns during analysis. Furthermore, the impending enactment of the United States Trademark Modernization Act, scheduled for implementation in December 2021, heralds the introduction of tools with the potential to streamline the process of granting new trademarks while concurrently eradicating inactive ones.

However, while the Act holds promise for professionals with longer brand development timelines, companies necessitating swift trademark selection may not possess the luxury of awaiting Office Action results. Consequently, prudent entities are advised to conduct prior searches and comprehensive usage investigations to ensure a seamless and expedited process.

5. The Impact of E-Commerce on Trademark Registration

The exponential growth of e-commerce has markedly underscored the critical importance of trademark registration. Trademark registration is a strategic alert to potential competitors, conferring exclusive rights and delivering a decisive competitive edge. In an era characterised by heightened online competition, the advantages of trademark registration have never been more apparent and indispensable.

6. Charting the Trajectory of Trademarks and Domain Name Registration

Given the manifold benefits of trademark and domain name registration and the relentless expansion of e-commerce, it is highly plausible that both registration forms will continue to burgeon. The registration process is a fortress for safeguarding intellectual property and a potent catalyst for enhancing competitiveness within an ever-evolving global marketplace.

The prevailing trends in trademarks and IPR services encompass a dynamic and ever-evolving landscape. China’s conspicuous prominence in trademark registrations and the global surge in trademark applications are pivotal facets of this burgeoning domain. Concurrent legal transformations and the burgeoning e-commerce sector are poised to shape the trajectory of trademark registration, underscoring the paramount importance of securing intellectual property rights within an intensely competitive world. As we navigate the future, these trends will continue to exert profound influence, shaping businesses, fostering innovation, and leaving an indelible mark on the global economy.

7. Emerging Trends in Intellectual Property Rights

The history of Intellectual Property Rights (IPR) dates back to 1883, when the importance of protecting intellectual creations was officially recognised. Over the years, the administration of IPR has been overseen by various organisations, with the World Intellectual Property Organization (WIPO) playing a prominent role. This presentation delves into the historical evolution of IPR, the global landscape, and how IPR has adapted to changing trends.

8. The Rise of IPR in China

China has emerged as a frontrunner in trademark registration, a trend evident in the WIPI 2020 report by WIPO. Since 2015, China has consistently outpaced all other countries in trademark registration applications. Notably, the technology sector has been a driving force behind this surge.

9. Global Growth in Trademarks

In 2019, global trademark registration applications increased by 5.9% compared to the previous year. This growth has necessitated adjustments in international regulations to accommodate market demands. A significant change has been the requirement for trademark use as a prerequisite for renewal, a criterion now applicable in many countries.

10. Trademark Usage on the Rise

Unlike some forms of intellectual property, trademarks can be maintained indefinitely through renewal fees. In 2019, more than 58.2 million trademarks remained active, marking a substantial 15.2% increase from 2018 figures.

Analysing the Current Landscape and Future Projections

Despite perceived simplifications in trademark registration processes, the surge in trademark applications worldwide has made the granting process more time-consuming and costly. Trademark attorneys now spend more time reviewing and evaluating registers, leading to longer search report issuance times and complex legal analysis.

Companies increasingly seek clearance searches to identify potentially conflicting trademarks, often employing artificial intelligence-powered tools that account for language nuances and puns. The United States Trademark Modernization Act, effective from December 2021, offers tools to expedite trademark granting and removal of inactive trademarks.

1. The Impact of Online Commerce on Trademarks

The growth of online commerce has heightened awareness of the importance of trademark registration. Registering a trademark not only serves as a warning to potential competitors but also confers exclusive rights, providing a competitive edge. The benefits of trademark registration are especially pronounced in the face of increasing online competition.

2. Future Outlook for Trademarks and Domain Name Registration

Given the advantages of registration and the continued expansion of online commerce, it is anticipated that both trademark and domain name registrations will continue to rise. This registration process safeguards intellectual property and enhances competitiveness in an evolving global marketplace.

3. IPR in the Digital Age

The 21st century is an innovation and creation era marked by an intellectual property (IP) revolution. Intellectual property can convert ideas and knowledge into social and economic wealth.

4. The Role of Copyright Law

Copyright law plays a crucial role in preserving the rights of creators and users of copyrighted works. In India, the Copyright Act of 1957 protects software, among other creations. The law has undergone various global amendments to achieve its objective of securing the rights of inventors and users.

5. IPR in Business Transactions

IPR and technology law are integral to business disputes and transactions. Companies seek to protect their innovations, designs, products, and ideas regardless of size. Strong IPR protection benefits inventors and stakeholders alike.

6. Digital Rights Management (DRM)

The digitization of law has transformed traditional working methods. While the internet provides access to vast information, it has also led to the proliferation of low-cost illegal copies and unauthorised use of copyrighted works. DRM, including techniques like access control, copy control, and digital watermarking, helps creators track and safeguard their work.

7. IPR in the Pharmaceutical Industry

Pharmaceutical industries rely on patents to secure exclusive rights to sell, import, and export drugs. Patents typically last for 20 years and prevent other companies from selling the same drugs. IPR profoundly influences pharmaceutical manufacturing, pricing, and distribution, with significant implications for global health crises, such as the COVID-19 pandemic.

8. The Role of IPR in a Global Pandemic

The COVID-19 pandemic underscored the importance of identifying approved vaccines quickly. Intellectual property rights played a vital role in incentivising research, innovation, and collaboration in the pharmaceutical sector. Governments and private sectors worldwide increased investment in medical and pharmaceutical research, ensuring those contributing to the medical field were duly rewarded.

9. Challenges and Innovations in IPR

The global innovation crisis and the need for funds have become critical issues. Access to necessary resources for innovation is essential, especially in times of global health crises. Intellectual property rights are vital to protect ideas and inventions from theft, fostering economic growth and well-being.

10. The Value of IPR in Business

Today, intellectual property is a significant financial and legal asset for companies and startups. Trademarks play a pivotal role in branding, reflecting a company’s performance. Protected intellectual property attracts high-quality partners and investments, increasing a business’s value.

National Initiatives: Make in India and Skill India

To harness the innovative potential of the country, the Indian government introduced initiatives like “Make in India” in 2014 and “Skill India” in 2015. These programs aimed to stimulate investment and promote innovation across various sectors.

Intellectual property rights have assumed unprecedented importance in today’s digitally driven-global landscape. They give value to ideas and transform them into commercially viable assets. With adequate protection, individuals can fully realise the benefits of their hard work.

Patents and trademarks, when shared online, expose creators to the risk of intellectual property theft. However, countries recognising the importance of original work have implemented stringent legal provisions to safeguard intellectual property.

Industries such as medicine and technology have thrived in the digital age, with the pandemic emphasising the importance of data protection and IP enforcement. As we navigate the future, intellectual property rights will continue to shape innovation, commerce, and economic growth, ensuring a brighter and more innovative world.


As we conclude this journey through the trends and transformations in the realm of trademarks and IPR services, we recognise that intellectual property rights are no longer a mere legal framework but a driving force of innovation, commerce, and economic growth. They have the power to protect, empower, and inspire creators and innovators on a global scale. In an increasingly interconnected world, where ideas know no boundaries, safeguarding intellectual property rights remains a necessity and a beacon guiding us towards a brighter and more innovative future.


Greetings, I'm Iram, a taxation expert with a profound passion for helping businesses navigate the complex world of tax compliance and financial strategies. With extensive knowledge in tax law and a commitment to providing businesses with the guidance they need, I'm here to be your trusted partner in achieving financial success. I firmly believe that every business owner, regardless of their background, deserves access to expert taxation advice and strategies. My goal is to support you in optimizing your tax planning and compliance efforts, ensuring that your business thrives in the competitive landscape. I am honored to be part of your journey toward financial success through this blog, where I'll share valuable insights and strategies tailored to your taxation needs. Thank you for entrusting me with the opportunity to contribute to your business's financial prosperity. For more information and resources, please visit