Brand protection is defending a company’s and its related brands’ intellectual property (IP) from copycats, copyright infringers, and violators of other IP, including patents, design rights, colour marks, and trade dress.
A strong brand protection strategy avoids misusing your brand’s name, logo, or content. By doing this, you can continue to manage people’s perceptions of your company and ensure they aren’t connected to negative behaviours.
Advantages and Disadvantages of Private Limited Company Registration
Advantages
A private limited company registration has the following advantages, among others:
Limited liability: When businesses are on the verge of bankruptcy because of an unanticipated financial crisis, the shareholders of a private company do not incur the danger of losing their assets.
Access to funding: Private Ltds are well suited to equity financing because of their limited liability and distinctive shareholder and director positions. It is unlikely that venture capitalists and private equity funds would invest in any other arrangement.
Borrowing capacity: A Pvt Ltd company can borrow more money than an LLP since it has more options for taking on debt. Banks and other financial institutions prefer Pvt Ltd companies to partnership-based businesses.
Greater credibility: The operations, organization, and finances of a Pvt Ltd company are all subject to extensive disclosure to the Registrar of Companies. This information eventually becomes available to the public. As a result, suppliers, lenders, and employees can find information about the company, such as the authorized capital, directors’ identities, registration office, etc., enhancing the credibility of your business.
Expanding internationally: Pvt Ltd companies can permit up to 100% of foreign direct investment through the automatic approach, which implies that international businesses can invest in India without obtaining government clearance.
Scope of multiple opportunities: Successful entrepreneurs always look for opportunities in as many industries or enterprises as possible. Private companies can benefit from chances as they grow over time, whereas sole proprietorships and partnerships can’t because of their links to the promoter.
Better governance: Since Pvt Ltd company is subject to tight restrictions under the Companies Act of 2013 and must abide by disclosure rules and other legal requirements, they are more organized and increase value for owners.
Disadvantages
A Pvt Ltd company has several drawbacks, some of which are as follows:
Registration process
Pvt Ltd company registration generally takes 10 to 15 days and costs roughly Rs. 15,899 (all-inclusive). Because of this, registering a PLC entails unnecessary steps and expenses for an unregistered entity like a sole proprietorship. However, after registration, PLC is granted a wide range of authority and privileges, simplifying the process of opening a bank account or obtaining a payment gateway. Since proprietorships and partnership businesses are regarded as unregistered business organizations, opening a bank account or obtaining a payment gateway might be challenging even after registration.
Compliance formalities
After establishment, a private company must comply with many regulations. Every year, all businesses must keep a statutory register, hold the board and general meetings, have their financial records audited, and file yearly returns with the Ministry of Corporate Affairs. A corporation would also need to comply with labour and tax rules, which are relevant regardless of the kind of business entity, in addition to corporate compliance requirements.
Division of ownership
The fact that a private company needs a minimum of two people to function as directors and shareholders is a significant drawback. Therefore, sole proprietors who want to launch and run a business alone cannot launch a private limited company. As a result, two people must always agree for a firm to make significant decisions.
Personal liability
The business is wholly responsible for all debt and bears infinite liability. A firm’s liability to its members is limited. However, under specific circumstances, such as the following, directors and members would also be personally liable:
- Those who performed the act or entered into the contract are held personally accountable when the company’s name is incorrectly stated in any act or contract.
- People who are knowingly parties to conduct that involves a company’s business is carried out to cheat creditors during the firm’s winding up will be held personally accountable for the company’s debts.
Winding up of company
Unlike an unregistered partnership firm, dissolving a company can be difficult, expensive, and time-consuming. Consequently, it is crucial to register a company only when the promoters are committed to using it to run a business.
Common Threats to Brand Identity and Reputation
A valuable asset, brand reputation can be harmed by various hazards and threats, including bad press, consumer complaints, cyberattacks, and legal problems. You must recognize these potential outcomes and take precautions against them to safeguard your brand’s reputation before catastrophes occur.
How does Pvt Ltd registration protect your brand?
Your brand identification can be safeguarded by registering your business name and logo. No one else may use your company’s name or logo without your consent once you register it. Doing so can stop competitors from stealing your branding and confusing the market.
Key features and benefits of brand protection through Pvt Ltd Registration
Brand protection online increases sales by removing the low-quality imitations that detract from sales. When inferior knockoffs are eliminated from the market, genuine goods will be considered more reliable and of higher quality. There is no theft of the benefits of creative labour.
Steps to protect your brand through Pvt Ltd company registration
5 Ways to protect your brand name
- Obtain a domain name. Domain names are crucial for protecting your company’s brand.
- Register your company name and logo as trademarks.
- Market your name.
- Keep an eye on your brand.
- Address infringement right away.
Strategies for brand protection
IP protection
Patents, copyrights, and trademarks are a few examples of IP protection under the law that allow people to profit financially or gain notoriety from their inventions.
Non-disclosure agreements and confidentiality clauses
Using intellectual property rights to safeguard a company’s idea is occasionally impossible. Include a non-disclosure agreement (NDA) to prevent others from using that concept in any way.
An NDA ties together two or more people in a contract that specifies who can discuss important business information with whom and what information must remain private.
Online brand monitoring and reputation management
To establish and maintain your Internet reputation, you can take the following actions:
- Choose how you want people to perceive you.
- Assess your online reputation right now.
- Create a social media usage policy.
- Create a plan for your social media content.
- Share worthwhile material.
- Engage with your audience.
- Keep an eye on your reputation online.
Implementing effective brand guidelines and policies
Due to a lack of brand guidelines, firms have an uneven brand identity over time.
A set of documents known as a brand or brand identity guidelines explains how to use your brand’s aspects. These principles can be used by designers, content producers, marketers, and everyone else within the firm to develop and expand your brand.
The brand guidelines outline the norms and criteria for how the business should present itself to the outside world.
The brand guidelines convey your company’s values and ensure consistency. The document explains how your brand’s components interact to form your identity.
Brand guidelines were created to ensure that your brand is flawlessly represented everywhere and at all times. Management and staff might use brand guidelines internally to ensure that every facet of brand identity is followed exactly. Brand standards let clients and potential customers recognize the same face of your company from the outside.
Everyone working for your company should be well-versed in your brand. Everyone who interacts with your customers and potential customers, from your sales and marketing staff to your customer service team, must have a deeper awareness of what distinguishes your company from the competition. Brand guidelines aid in a deeper knowledge of your brand among all employees in your organization.
Conclusion
Your vision matters, not how big or small your company is. You must be consistent if you want your aspirations to come true. And by developing brand rules, consistency in business can be attained. Brand guidelines will not only direct your staff towards improved performance, but they will also occasionally direct your attention toward your vision.
Experts at Govche India Pvt. Ltd.’s Kanakkupillai.com, a web platform situated in Chennai, provide Private limited company registration services online, making it simple for companies to safeguard the future prosperity of their brands. You can obtain a competitive edge in the market, protect your unique identity, and defend your company by registering your brand name.
