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How Trademark Renewal Can Benefit Your Business?

  • Post author:
  • Post published:May 7, 2024
  • Post category:Trademark


Sustaining your brand identity is important to keeping a unique position in the highly competitive Indian business sector. One of the best ways to do this is to register your trademark, which protects your business and builds reputation and client confidence. Regular renewals of trademark registration are just as important as the first application for maintaining legal protection and uniqueness.

There might be severe repercussions if a trademark registration is not renewed. Usually within a year of the registration expiring, the registrar may announce their decision to remove the trademark by publishing a notice in the Trade Marks Journal. Trademark owners need to commence the renewal process, also known as “restoration,” and pay a fee in order to stop this. After the expiration date, this method is often still applicable for usage for a period of six to twelve months.

There are several advantages for your company when you renew your trademark. First of all, it keeps other parties from utilizing marks that are strikingly identical to yours, which might lessen your company’s uniqueness. You may maintain the uniqueness of your brand and its place in the market by telling customers that your products and services are supported by a reputable company and meet high-quality requirements.

To maintain consistency in branding and marketing activities, attract customers, and foster loyalty, a trademark must be renewed. Preserving marketing campaigns and reiterating brand values improves consumer impression of the brand. Furthermore, because building brand awareness requires time, effort, and resources, it protects the investment made in marketing and branding. Failure to renew a trademark might result in competitors misusing or stealing it.

Understanding Trademark Registration

Understanding the underlying idea is crucial before exploring Trademark Renewal’s benefits. Registering a name for products or services is known as trademark registration, and it protects other people from using it for their own benefit. This procedure is essential for differentiating a certain manufacturer’s or seller’s goods or services from those of rivals in the marketplace.

Examining Different Trademark Types

Various types of trademarks exist, each with unique attributes crucial for legal protection and registration comprehension.

  • Word Marks: Distinctive words like “Intel” and “Coca-Cola” form word marks.
  • Symbol Marks: Instantly recognizable symbols like the Nike swoosh serve as distinct trademarks.
  • Colour Marks: Consistent colours, such as Barbie’s iconic pink, identify products.
  • Sound Marks: Easily recognized sounds, like the NBC chimes, are also eligible for trademark registration.

Importance of Trademark Renewal

If someone doesn’t renew their trademark, it is just like forgetting to pay rent on your brand name. Someone else could steal it and you wont be able to stop them from doing it. Timely renewal safeguards your brand name and lets you distinguish it from other competitors.

First and foremost, by stopping others from using confusingly similar or identical marks in trade, trademark renewal preserves the mark’s continued exclusivity. Maintaining exclusivity is critical for protecting organizations’ hard-earned reputations and brand identities. Failure to renew trademarks can result in brand infringement and dilution, compromising legal protection.

To uphold customer trust and maintain brand recognition, firms must engage in trademark renewal. This process fosters client loyalty and confidence, showcasing a commitment to preserving the excellence, reliability, and reputation of their offerings. Additionally, it allows companies to uphold a strong, identifiable brand coping with changing consumer demands and marketplace dynamics. Renewing the trademark enables the companies to change their branding strategy while preserving the long-term value of their trademarks. It also focuses on proactive brand management and excellent corporate governance, emphasizing the need to safeguard intellectual property rights and intangible assets.

  • Defence and abandonment risks in infringement cases

Imagine a brand name as a park bench. If you write your name on it and use it frequently, it will become yours. However, if you keep it vacant for several years, someone else may assume it is available and begin using it. In court, you may allege that they “abandoned” the bench, rendering it fair game. This is the reasoning behind someone using “non-use” as a defence against trademark infringement.

  • Effects on the Registration and Enforcement of Trademarks

Your trademark is essentially a superpower for your brand name. However, if you stop using it, the superpower becomes rusted and no longer works. To maintain your trademark strong, you must utilize it all the time and ensure that it remains unique; do not allow it to become too common or dull. Otherwise, someone else may be able to use it!

  • Strategies to Prevent Abandonment

It is essential to use the trademark consistently and continuously in commerce in order to reduce the likelihood of abandonment. It’s also essential to avoid making generic references to the good or service in order to keep the mark from becoming generic. It’s also crucial to take care not to use the mark in a way that implies generality.

  • Renewal as a Safeguarding Measure

Trademark renewal is not merely a procedural requirement but a critical step in upholding the uniqueness, legal protection, and enforcement capacity of the mark. The trademark’s efficacy and longevity hinge largely on its continual use, avoidance of generic connotations, and vigilant renewal endeavours.

Benefits of Trademark Renewal

Renewing your trademark offers many important advantages that help protect and maintain your brand. Here are some key benefits of Trademark Renewal:

  • Exclusive Rights and Brand Protection: Renewing your trademark gives you exclusive rights to use your brand, ensuring legal protection against unauthorized use by others.
  • Maintenance of Registration Status: Keeping your trademark renewed confirms its validity and recognized status with the trademark office.
  • Perpetual Usage through Regular Renewals: Regularly renewing your trademark allows you to use it indefinitely, ensuring its continuous usage.
  • Enforcement of Rights: Renewal strengthens your ability to take legal action against those who use your trademark without permission.
  • Protection Against Cybersquatters: Renewal helps protect your online presence, like your website, from unauthorized individuals trying to exploit your brand.
  • Reinforcement of Brand Activity: Renewal demonstrates your ongoing commitment to using and protecting your brand, which helps build customer loyalty and trust.

Procedure for Restoring a Trademark

A trademark is a critical identifier for differentiating products or services in a competitive market. In India, trademark registration is governed by the Trademark Act of 1999, which allows for the registration of marks capable of pictorial representation and discrimination of goods or services.

Steps for Restoration:

  • Initiating the restoration process involves the owner submitting an application to the Registrar of Trademarks.
  • Payment of fees is also required at this stage, with the owner submitting the application alongside the necessary payments for the restoration process.
  • Evidence of Compliance: The applicant must demonstrate compliance with all applicable regulations and offer supporting documentation to support the trademark’s restoration.
  • Trademark Renewal: After the restoration procedure is successfully finished, the trademark is renewed, bringing it back to active position on the register.

Importance of Trademark Restoration

Trademark restoration is extremely important for businesses since it gives them a distinct brand in a congested marketplace. The Trademark Act of 1999 allows trademarks to be registered that differentiate and visually identify goods and services. This legislation also outlines rules for trademark registration in India.

Significance of Restoration:

Restoring a trademark holds considerable importance for several reasons:

  • Intellectual Property Preservation: Restoration enables the trademark owner to protect the intellectual property rights connected to the trademark.
  • Sustained Brand Recognition: The proprietor guarantees the continuous acknowledgement of their brand in the marketplace by reintroducing the trademark, thus preserving its uniqueness.
  • Legal Compliance: By stressing the need of active usage and adherence to laws, restoration complies with the legal standards set forth in the Trademark Act.

Through the restoration process, trademark owners uphold the integrity of their brand and ensure its continued legal protection and recognition.


Businesses may benefit greatly from trademark renewal, which provides digital asset protection, legal protection, and increased reputation. In order to ensure compliance and make the trademark renewal process easier for businesses, Kanakkupillai offers expert assistance. Boost the identification and legal safeguard of your brand right now by using Kanakkupillai’s trademark renewal services.


Telecom engineer turned content creator with a knack for crafting compelling narratives. Experienced in client management and community engagement, and ventured into freelance content creation, contributing tailored and impactful content across diverse industries. Currently, collaborating with companies like Kanakkupillai, dedicated to delivering inspiring technical content rooted in a solid foundation.