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Types of Trademark in India

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  • Post published:May 6, 2024
  • Post category:Trademark


A trademark is a distinct symbol, a logo or a string of letters and numbers that a company uses to claim intellectual property rights to a phrase or image that best describes what it sells. There are many different kinds of trademarks; they include product, service, collective, certification, form, sound, and pattern marks. Every type of trademark has a certain purpose when it comes to identifying a business. All trademarks, despite their differences, have the basic goal of helping customers identify and discern goods and services that come from a certain manufacturer or provider.

These trademarks are necessary for guaranteeing clarity and consistency. They act as aural or visual indicators that demonstrate the origin, dependability, and quality of products and services. Companies who register their trademarks do two things: they protect their intellectual property and build a relationship with customers that promotes brand recognition and loyalty. Trademarks, which guarantee clarity and consistency in the customer experience, are very important assets in today’s competitive industry. Examples of these include the iconic emblem of a well-known brand and the distinctive sound associated with a certain product.

1. Product Mark

A product mark is a specific type of trademark utilized to distinguish and identify goods or products, contrasting with those used for services. Functioning as a visual representation, it signifies the origin of the product and is integral to upholding a business’s reputation and brand identity. Trademark applications categorized under classes 1-34 typically align with product marks, encapsulating a broad spectrum of goods from chemicals and pharmaceuticals to furniture and machinery.

For companies, getting a product mark holds paramount importance in establishing brand recognition and fostering consumer confidence. Through the incorporation of a product mark on their merchandise, companies convey to consumers that the product adheres to established quality standards and emanates from a reputable source. This works as a deterrent against imitation or counterfeit goods in addition to helping them stand out from the competition. In the end, a product’s strength plays a major role in a company’s overall success and survival by fostering brand loyalty and guaranteeing market coherence.

2. Service Mark

Similar to a product mark, a service mark is made expressly to denote a service as opposed to a tangible good. Its main purpose is to set one service provider apart from other service providers in the market. Applications for trademarks filed in trademark classes 35–45 are commonly classified as service marks, which cover a broad spectrum of services like entertainment, telecommunications, transportation, and advertising.

Service marks are used to designate intangible services that companies provide, as opposed to product marks, which identify tangible commodities. They are required to build brand awareness and set one service provider apart. For example, a telecom company’s unique slogan or emblem acts as its service mark, assisting customers in differentiating its offerings from those of rivals. Businesses may strengthen customer loyalty and trust while safeguarding their brand identity by obtaining a service mark. This is due to the fact that a distinctive service mark helps a firm in the service industry become more successful overall by signalling to customers the continuous quality and dependability of the services provided.

3. Collective Mark

A collective mark is a unique identification used to convey certain, noteworthy characteristics of a good or service that are emblematic of a group. In contrast to individual trademarks, which are linked to a single entity, a collective mark is used by a collection of people or businesses to jointly market and safeguard their products or services. An association, a government agency, or even a Section 8 Company may be the owner of a collective mark.

One of the major goals of the collective mark is to indicate conformity to particular requirements defined by the regulatory authority that owns the mark. Individuals or businesses affiliated with the collective must adhere to specific standards while utilizing the mark in their company. As an example, the phrase “Chartered Accountant” is a commonly used collective mark in India, signifying adherence to established practice guidelines and the achievement of certain professional credentials. Essentially, a collective brand increases customer trust by denoting consistency and quality, and it also promotes a sense of togetherness and mutual support among members of the collective group.

4. Certification Mark

A certification mark is an emblem, usually provided by the owner, that identifies the source, composition, calibre, or other particular characteristics of a product. Its main goal is to inform customers and maintain the product’s quality while giving them confidence. Furthermore, by certifying that a product has passed standardized testing processes to guarantee its quality and conformance to set standards, a certification mark helps customers view the product as being of higher quality. These markings are frequently seen on toys, electronics, packaged foods, and other consumer items. They act as an obvious sign of dependability and adherence to industry rules and guidelines.

5. Shape Mark

A shape mark is a specialized form of trademark utilized specifically to protect the unique shape of a product, enabling customers to associate it with a particular manufacturer and fostering brand preference. Registration of a product’s shape is permitted once it is deemed to possess a distinctive and recognizable form. Iconic examples include the curvaceous Coca-Cola bottle or the distinctively contoured Fanta bottle, both instantly identifiable with their respective brands.

The purpose of a shape mark extends beyond mere visual recognition; it serves to reinforce brand loyalty and consumer trust. Customers are more inclined to believe that items with a well-known form mark are genuine and of superior quality, which might impact their choice to buy. Manufacturers can distinguish themselves in the market and keep a competitive advantage by obtaining legal protection for the form of their products. In the end, form markings are essential for influencing customer impressions and propelling brand achievement.

6. Pattern Mark

Pattern markings are indicative of goods with distinctive, painstakingly created designs that act as differentiators. These patterns add significantly to a product’s visual attractiveness and brand identification, helping to distinguish it in the marketplace. However, not every pattern is eligible for registration; only patterns with remarkable uniqueness are taken into consideration. Patterns that don’t stand out from the crowd or don’t leave a lasting impression are usually rejected since they don’t achieve the main goal of trademark registration.

In order for a pattern to be eligible for registration, it must exhibit both originality and the capacity to function as a recognizable means of product identification. This means presenting proof of the pattern’s uniqueness and ability to set the product apart from competitors in the market. When a pattern mark is successfully registered, the manufacturer is granted legal protection, which enables them to secure their original design and stop rivals from copying it without permission. In the end, pattern marks are effective instruments for building a distinctive market presence, boosting customer confidence, and improving brand awareness.

7. Sound Mark

A sound mark is an identifying sound connected to a good or service that indicates it comes from a certain supplier. In order for a sound to be eligible for trademark registration, it must have the distinctive quality of immediately conjuring up the related good, service, or brand when heard. Often referred to as audio mnemonics, sound logos are commonly featured at the outset or conclusion of commercials, serving as memorable auditory cues for consumers. In India, an exemplary instance of a widely recognized sound mark is the iconic tune associated with the Indian Premier League (IPL), which has become synonymous with the cricketing extravaganza.


Lastly, trademarks are essential resources for brand identification, containing a wide range of symbols, forms, sounds, and patterns. Every sort of mark—be it a certification mark, product mark, service mark, collective mark, shape mark, pattern mark, or sound mark—has a distinct function in helping customers identify and discern goods and services coming from certain suppliers. By obtaining trademarks, companies build relationships with customers, promote brand loyalty, improve their reputation, and safeguard their intellectual property. Trademarks are valuable assets in today’s competitive market, providing clarity, consistency, and customer trust in the form of iconic logos, unique forms, and sounds.

Thorough study and maybe professional assistance are necessary if you’re looking for the best trademark registration option for your company. Gaining a comprehensive understanding of the different kinds of trademark registrations may be very helpful in protecting the identity and distinctiveness of your business. You may provide strong protection for your brand by strengthening your intellectual property against any potential infringements by using professional trademark registration services in India. By providing you with professional advice and support through the complex process of trademark registration, Kanakkupillai allows you to protect and maintain the integrity of your brand in the cutthroat industry. Put your trust in Kanakkupillai to protect your intellectual property rights with skill and professionalism.


Telecom engineer turned content creator with a knack for crafting compelling narratives. Experienced in client management and community engagement, and ventured into freelance content creation, contributing tailored and impactful content across diverse industries. Currently, collaborating with companies like Kanakkupillai, dedicated to delivering inspiring technical content rooted in a solid foundation.