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How will Web 3.0 affect Search Marketing


Last Updated on May 13, 2023 by Kanakkupillai

How will Web 3.0 affect Search Marketing?

The world as a whole is advancing together in terms of technology and the future. The fast-paced change is making it important for the business houses and consumers embrace the technology and its advancements to keep up with the market and get the best at the earliest.
Business houses rely on the internet, social media and automation largely to market, promote and achieve the growth of their business. And there is the total digital marketing industry and its tools being put into use for gaining the success. In this SEO or the Search Engine Optimization is one of the new revolutions where the companies coupling search marketing utilize this for gaining traffic and visibility for their keywords with investment of profoundly large sum or money or even with lower or no payment.
This was an evolution which started evolving with the Web 1.0, then the Web 2.0 and now going to mark the next revolution which is the Web 3.0. It is the vision into the future. And for understanding this we can take examples for each of the Web revolutions:

  • Web 1.0 examples would include the Yahoo, AOL, and the directories.
  • Web 2.0 examples would include the YouTube, the social medias and blogs.
  • Web 3.0 example would be the Apple Siri which is including the machine intelligence with all the advantages held by Web 1.0 and Web 2.0.

Web 3.0 is much more than simply the internet and web portals or the social network. It is the one portal which can be used for transforming the internet and its platform to an entity of content generation and production also helping in the decision making.
In a faster paced world with growth in the centre, we can say that Web 3.0 is one platform which can be easily used by the users as they will be holding the complete ownership and control over the data generated and made by them with a secured encryption and this data can be easily accessed anywhere and everywhere making its seamless.
And it is not having a central point of control increasing its wide horizon without compromising the trust ability and safety or security of the platform with the completely encrypted data and the unbreakable rules. This means that big business houses like Google will not be owning any control on the user and his or her data.
With multiple backups and ensured redundancy as data are being stored on distributed nodes, we can say that there will be providing of uninterrupted service. And there will be no denial-of-service problem to be faced by any person who would want to access any data or content.
Hence, we can say that Web 3.0 is the starting of a new era and a new beginning to something advanced and less complex but more secure for which we should stay tuned.
The future is big and people are advancing along with the same.So advancing with this and utilizing this for growing in your own way is the new positive.


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