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Legal Innovation: Exploring the Latest in Copyright Protection


Copyright Protection

Protecting creators’ rights has grown to be of utmost importance in a time of rapid technology development and seamless information communication. The legal system that protects artists’ intellectual property, known as copyright protection, is constantly changing to keep up with the rapidly changing digital content creation and delivery environment. As the internet keeps evolving the way material is created and consumed, copyright protection is confronted with new issues such as piracy and unauthorized distribution. Governments and organizations are looking at creative solutions to these problems, like digital rights management systems and international agreements, to ensure that creators in this ever-evolving digital age are fairly compensated.  In this article, we explore the most recent developments in copyright protection and look at the cutting-edge strategies influencing the development of intellectual property rights.

Copyright Law in India

The Copyright Act, 1957 (Act) and the Copyright Rules govern India’s copyright laws. Copyright does not apply to simple notions, ideas, or information. Thus, the original expression of knowledge and ideas is protected by copyright.  A copyright claim may be made by the original creator, a person who acquired the creator’s ownership rights, or the creator’s authorized agent.

The Copyright Act grants the creator a financial right to make any cinematographic film or sound recording, change the work, translate it, present or communicate it to the public, and issue copies of the work. The Act provides a paternity right, which allows one to claim ownership of the work, an integrity right, which protects one’s honour and reputation, and a general right, which prevents one from having a work falsely claimed to be their own. Even after the copyright has been assigned, the creator still retains these moral rights.

The Copyright Board used to rule on specific copyright enforcement matters; however, when the Finance Bill was passed in 2017, the board was disbanded, and its duties were given to the Intellectual Property Appellate Board (IPAB). The IBAP was abolished in 2021, and authority was finally given to Commercial Courts (a branch of High Courts).

The Digital Challenge

The digital age has changed how we create, consume, and share content. A work of art, literature, or music can be made available to a worldwide audience with just a few clicks. Yet, for those who own copyrights, this democratization of content distribution has created serious difficulties. The effectiveness of conventional copyright rules has been tested by unauthorized sharing, piracy, and the simplicity of duplicating digital content.

Recent Advancements in Copyright Protection

Given the ongoing technological advancements, understanding the most recent improvements in copyright protection is essential for adjusting to the constantly evolving landscape of intellectual property rights. These innovations may include cutting-edge tools like blockchain technology or artificial intelligence algorithms to detect and stop copyright infringement more effectively. Let’s explore it in detail.

Blockchain Technology: A New Frontier

One of the most promising breakthroughs in copyright protection comes from blockchain technology. Blockchain is a decentralized and impenetrable digital ledger frequently related to cryptocurrencies. It can be used to preserve copyrights to create irrevocable records of ownership and transactions. Creators may use blockchain to automate royalty payments, establish a clear chain of ownership, and authenticate their work.

By integrating blockchain technology with digital rights registration and protection, the copyright data for digital content is encapsulated within a block. Each block is then interconnected in a blockchain through timestamps and hash pointers to the preceding block’s hash value. This meticulous linking ensures the immutability of digital copyright information, guarding against any tampering attempts. Beyond aiding in enforcing legal rights, blockchain is finding utility in creating highly automated payment systems, a trend adopted by numerous enterprises.

In this process, smart contracts, which are self-executing contracts with the conditions of the agreement put straight into code, are essential. In addition to ensuring that creators receive pay, this innovation lightens the administrative load on copyright management organisations.

AI and Content Recognition

Artificial Intelligence (AI) is revolutionizing various industries, and copyright protection is no exception. AI-powered content recognition systems can now identify copyrighted content across different mediums, images, videos, or music. These systems utilize advanced algorithms to compare uploaded content against a vast database of copyrighted works, flagging potential infringements.

AI can also help owners of copyrights keep track of how their property is being used across numerous channels. AI algorithms can track the use of copyrighted content on social media and video-sharing platforms and then take down requests more quickly than conventional procedures. Additionally, AI can produce massive work with little human assistance. Because these works are original, they might be covered by copyright laws everywhere. It may be determined that the programming and guidelines used by AI to compile and produce the work satisfy the requirement of “skill and judgement” in originality. This technology can address unauthorised use before it develops into a serious infringement claim.

NFTs and Digital Ownership

Non-Fungible Tokens (NFTs) have overtaken the art and entertainment world. These unique digital tokens, built on blockchain technology, certify the ownership of a specific digital item, whether it’s artwork, music, or even tweets. While NFTs have sparked debates about the value of digital ownership, they also present an intriguing avenue for copyright protection.

It does not grant the individual complete ownership of the digital content or assets linked with the NFTs just because the individual possesses the NFTs. They can only access, observe, or listen to digital content; this content cannot be duplicated or exhibited in public. Therefore, anything offered for sale is a digital copy of the underlying item or content rather than the actual asset or content.

NFTs can serve as certificates of authenticity, unequivocally linking the creator to their work. This not only aids in establishing copyright ownership but also opens up new revenue streams for creators. Through NFT marketplaces, artists can directly sell their work to collectors, eliminating intermediaries and ensuring a more direct connection between creators and their audience.

Strengthening DMCA Safe Harbour

The Digital Millennium Copyright Act (DMCA) provides a safe harbour for online service providers, protecting them from liability for copyright infringement committed by their users. However, the rapid growth of user-generated content platforms has highlighted the need for updates to this legislation.

Innovative proposals seek to balance the interests of content creators and online platforms. Some suggestions include implementing stricter takedown procedures for infringing content, improving transparency in the process, and fostering better communication between copyright holders and platforms. These reforms aim to provide a fairer and more effective copyright protection framework in the digital age.

Global Collaboration and Standards

Copyright infringement knows no borders, making international collaboration crucial for effective protection. Organizations like the World Intellectual Property Organization (WIPO) significantly facilitate international cooperation on copyright matters. WIPO’s efforts to standardize copyright procedures across countries streamline the process for creators seeking protection in multiple jurisdictions.

Moreover, international treaties like the Berne Convention establish minimum standards for copyright protection, ensuring that creators are granted certain rights regardless of the country in which they reside. This implies that a work created in one of the Berne Union’s countries (referred to as the country of origin) must get the same level of protection in all other members’ countries as those nations do for their citizens. This global approach helps creators navigate the complex landscape of international copyright law.


In the ever-evolving digital content creation and distribution landscape, copyright protection is a critical pillar for creators, artists, and innovators. As we have delved into the latest trends and innovations in copyright protection, it’s clear that technology plays a pivotal role in reshaping how we safeguard intellectual property rights.

From blockchain’s immutable records to AI-powered content recognition and the revolutionary concept of NFTs, creators now have a diverse toolkit to fortify their creative works against unauthorized use and infringement. These innovations enhance copyright registration and open new avenues for revenue generation and direct engagement with audiences.

However, as these technologies continue to advance, navigating the legal intricacies of copyright protection can be complex. Amid this transformative era, creators and copyright holders need reliable partners to navigate the intricacies of copyright protection. This is where Kanakkupillai steps in as a valuable ally. With a profound understanding of the contemporary copyright landscape and a commitment to leveraging the latest technologies, Kanakkupillai can assist you in securing your creative works with the utmost precision.

With a deep understanding of copyright laws and a finger on the pulse of the latest technological advancements, Kanakkupillai can provide tailored solutions to ensure your creative endeavours receive the protection they deserve. By harnessing blockchain’s capabilities, the authenticity of your creative outputs can be certified beyond doubt. Moreover, Kanakkupillai’s adeptness in AI-powered content recognition guarantees proactive protection against potential infringements.

In a world where copyright protection and technological advancements intersect, Kanakkupillai bridges the gap, ensuring that your intellectual property remains intact, your creative endeavours flourish, and your rights as a creator are secured. As you navigate the complexities of copyright in the modern age, remember that Kanakkupillai is here to empower you with suitable and state-of-the-art technologies, supporting your creative journey at every step.

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Kanakkupillai is your reliable partner for every step of your business journey in India. We offer reasonable and expert assistance to ensure legal compliance, covering business registration, tax compliance, accounting and bookkeeping, and intellectual property protection. Let us help you navigate the complex legal and regulatory requirements so you can focus on growing your business. Contact us today to learn more.