The beauty and grooming industry in India has been booming and growing over the past decade, with international brands expanding rapidly across metro cities and even tier-II towns. One of the most popular and respected names in this industry is Toni & Guy, a global hair-dressing brand that has earned a strong reputation for its premium services, stylish interiors, and top-notch customer care.
If you’re an aspiring entrepreneur looking to invest in a reputable salon brand, starting a Toni & Guy franchise in India can be a smart and profitable decision. This article will give you a complete understanding of the eligibility criteria, investment requirements, benefits, and how to apply for a Toni & Guy franchise.
About Toni & Guy
Founded in London in 1963, Toni & Guy has become a globally recognized brand in professional hairdressing and grooming services. With over 400+ salons across 40 countries, the brand has built a solid presence in India as well, with salons in major cities such as Delhi, Mumbai, Bangalore, Hyderabad, and Chennai.
Toni & Guy is known for its:
- International standards in hairstyling and grooming
- Use of high-quality professional products
- World-class customer service
- Highly skilled and trained stylists
Why Choose a Toni & Guy Franchise?
Here are some solid reasons to consider investing in a Toni & Guy franchise:
- International Brand Recognition – Already trusted by millions around the world.
- Established Business Model – Proven systems in operations, marketing, and customer service.
- Continuous Support – Get training and operational assistance from the franchisor.
- High Demand – Rising interest in personal grooming and salon services in India.
- Premium Clientele – Attracts a higher-spending customer base willing to pay for quality.
Eligibility Criteria for Starting a Toni & Guy Franchise in India
Although the company provides support and training, it looks for certain qualities in its franchise partners to maintain brand standards. The eligibility includes:
1. Educational Qualification
- No formal degree in cosmetology or business is required.
- However, having a basic understanding of business management is a plus.
2. Financial Capability
- Must have the required capital to invest in infrastructure, products, and staff.
- Should be financially sound and capable of sustaining operational expenses in the beginning phase.
3. Passion & Commitment
- Passion for the beauty industry and have a strong desire to provide high-quality service.
- Active involvement in day-to-day operations is highly encouraged and appreciated.
4. Location Requirement
- It should be located in a high-footfall area like malls, high streets, or upscale neighbourhoods.
- A commercial space with good visibility and accessibility is preferred…!
5. Business Background (optional but preferred)
- Prior experience in the beauty or retail industry can be an added advantage.
Cost and Investment Required to Start a Toni & Guy Franchise
- Franchise Fee
- The one-time franchise fee typically ranges between ₹15 to ₹20 lakhs.
- Interior Setup Cost
- Interior and salon setup costs may range from ₹35 to ₹50 lakhs, depending on the location and size of the outlet…!
- Equipment & Products
- You will need to invest around ₹10 to ₹15 lakhs on styling chairs, beauty equipment, tools, mirrors, and branded products.
- Staff Recruitment & Training
- Initial staff training (provided by Toni & Guy) and recruitment costs can go up to ₹5 lakhs.
- Marketing & Promotion
- Initial brand promotion and local-level marketing can cost around ₹3 to ₹5 lakhs.
- Working Capital
- You need to maintain a working capital of around ₹5 to ₹10 lakhs for operational costs like salaries, rent, utilities etc.
Total Estimated Investment: ₹70 lakhs to ₹1 crore
Note: These are approximate values and may vary depending on your city, location, and salon size.
Space Requirement
- A Toni & Guy salon usually requires a minimum of 1000 to 1500 sq. ft.
- Larger outlets may need up to 2000 sq. ft., especially in metro cities.
- The space should be air-conditioned, have a proper water supply, parking facilities, and well-lit interiors.
Support Provided by Toni & Guy
As a franchise partner, you don’t need to worry about starting from scratch. The brand offers:
- Salon Design & Setup Assistance
- Recruitment & Training of Staff
- Standard Operating Procedures (SOPs)
- Marketing & Branding Support
- Exclusive Product Supply
- Ongoing Business & Technical Support
Profitability and ROI
With proper location and service quality, Toni & Guy franchises can expect a break-even period of 18–24 months. Profit margins in this business can be:
- 25% to 35%, depending on services offered and operational efficiency.
- Premium services like hair treatments, spa, and bridal packages provide high returns.
How to Apply for a Toni & Guy Franchise in India?
Here is a step-by-step guide to start your franchise application:
1. Visit the Official Website
Go to https://toniandguyindia.com
2. Fill Out the Franchise Form
You’ll need to provide:
- Personal Details.
- Contact Information.
- City/Location.
- Budget & Property Details and other required details.
3. Initial Discussion
The franchise team will contact you for a detailed discussion and feasibility check.
4. Site Visit & Evaluation
Their team may visit your proposed site and evaluate it for suitability.
5. Agreement Signing & Payment
Once it is finally approved, you need to sign the franchise agreement and pay the franchise fee.
6. Salon Setup & Launch
The setup process starts, which includes interiors, equipment, staff training and marketing. After final inspections, you’ll be ready to launch…!
Conclusion
Starting a Toni & Guy franchise in India is an excellent and profitable opportunity for those interested in the booming grooming industry. With the backing of a strong international brand and increasing demand for professional salon services, your chances of success are high, provided you choose the right location, offer premium services, and stay committed.
With an investment of ₹70 lakhs to ₹1 crore, this business can yield long-term rewards and high prestige in your community. If you’re financially stable, prepared, and passionate about the beauty industry, a Toni & Guy franchise could be your next big step.
FAQs
1. Can I start a Toni & Guy franchise without experience in the salon industry?
Yes, prior experience is not mandatory. The brand provides training and support.
2. Is the franchise fee refundable?
No, the franchise fee is generally non-refundable once paid.
3. Can I open a Toni & Guy franchise in a tier-II city?
Yes, the brand is expanding to tier-II cities, provided the location meets the brand’s standards.
