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Trademark Registration for a Company Name


It is impossible to overestimate the importance of strong brand identity in the constantly changing world of business and commerce. Registration of trademarks is essential to creating this product or service, especially when protecting your company name. It is crucial since it sets your items apart from your competitors. It could be connected to your company or a specific product. Trademarks are protected from infringement since they are considered to be intellectual property. This comprehensive guide will delve into trademark registration for a company name, from the initial understanding of trademarks to the benefits, potential issues, and maintenance required to ensure long-term protection.

Understanding Trademarks

It’s crucial first to understand the difference between a trademark and a company name. A trademark is a special image, pattern, word, or combination of words used to identify goods or services. It makes it easier for customers to recognize and connect certain goods and services to a specific company. Conversely, a trademark extends beyond the official name that a business uses to conduct its operations. While they can be the same, this is not necessarily the case, as a business can operate under a different name than its trademark.

Types of Trademarks

Trademarks come in many types, such as:

Product Mark: Product marks indicate a product’s place of manufacture, uphold a company’s reputation, and designate goods within trademark classes 1-34.

Service Mark: Service marks are used in trademark applications under 35–45 classes to set proprietors apart from other owners and indicate a service. 

Collective Mark: A collective mark identifies distinguishing features of a good or service and delivers this information to the public. A group or organization uses it to identify the source or affiliation of particular goods or services.  The regulator establishes the standards for the mark, and linked parties are required to comply with them.

Certification Mark: Certification marks identify the origin, material, and quality of a product, ensuring its high standards and customer satisfaction. They frequently appear on packaged goods, including food, toys, and electronics and are proof of quality control and standard testing.

Shape Mark: Shape Marks protect the shapes of products while relating them to manufacturers and engaging customers. If the shape is unique and non-functional, it may be approved.

Pattern Mark: Pattern marks are distinctive designs on goods that set them apart, with registered patterns proving uniqueness.

Sound Mark: Sound marks are audio signs identifying a supplier’s goods or services. With the most well-known sound mark, like the IPL tune, this trademark can be extremely effective in developing auditory recognition or commercials.

Benefits of Registering Trademark for Company Name 

Exclusive Rights: Registering your company name as a trademark provides you with exclusive rights to use it in connection with your products or services. This prevents competitors from using a similar name that could confuse customers.

Brand Protection: Trademarks are valuable assets that protect your brand identity. They enable you to build a strong and consistent brand presence in the market.

Legal Recourse: With a registered trademark, you have legal grounds to take action against any unauthorized use of your company name by third parties.

Potential Issues When Registering a Company Name as a Trademark

While registering your company name as a trademark offers numerous benefits, there are potential challenges to be aware of:

Similar Existing Trademarks: If there are already registered trademarks that resemble your company name, your application might face opposition.

Generic or Descriptive Names: If your company name is generic or merely descriptive of your products or services, it might not be eligible for trademark protection.

Geographic Limitations: Trademarks are often registered within specific geographic regions. If your company operates internationally, you must navigate trademark regulations in different jurisdictions.

Trademark Registration for a Company Name

Eligibility Requirements for Trademark Registration

Trademark protection is not available for every mark. A mark must be unique and not just a description of the goods or services it stands for to be registered. Once the trademark is officially registered, the person whose name is included as the applicant on the Trademark Registration form will be identified as the trademark’s owner. Anyone who wishes to apply for the registration of a specific trademark may do so, as well as businesses, LLPs, and charity organizations.

How to Register a Company Name as a Trademark?

Registering your company name as a trademark involves following the standard trademark application process. There are several important steps in the trademark application process:

Choosing a trademark: Firstly, choose a unique trademark for your business and specify which of the 45 categories of goods and services (classes 1-34 apply to goods, and classes 35-45 to services) your product falls under.

Conducting a Trademark Search: Before commencing the registration procedure, it is critical to undertake a thorough trademark search. You can accomplish this by visiting the Controller General of Patents, Designs, and Trademarks’ website. There is a public search option available on the official portal. After choosing this option, you must select your class and conduct an online database search. This ensures that the trademark you want is not used by someone else. 

Filing the Application: If your business’s name/logo appears distinctive, the trademark attorney will prepare a trademark application based on the search results. Applications for trademark registration must be submitted using the recognized government form and include the required supporting documentation. After applying, the applicant may utilise the (TM) mark in superscript.

Examination: After dispatching your application, the trademark office examines it for compliance with its policies, including a conflict check. Your brand name gets featured in the trademark journal if it meets the criteria. If an application is rejected—whether in whole or partially—objections must be addressed within a certain amount of time under the Trade Marks Act of 1999.

Publication: If no trademark conflicts exist, your trademark application is made public for opposition. This gives the option of opposing the registration if third parties think it would lead to confusion with their trademarks.

Registration: The Registrar approves your application if no objections are raised within 90 days or after the opposition hearing. Upon publication and issuance of a registration certificate, the trademark details are entered into the Central Register. Use the registered trademark mark (®) when your application has been approved.

Timeline and Cost of Trademark Registration

The timeframe of the trademark registration process can vary, although it has been lowered from 15-18 months to 6-8 months after finishing the application and advertisement process, considering no objections. The price consists of filing fees and perhaps legal fees, particularly if you run into problems during the examination or opposition stages.

Kanakkupillai’s trademark registration service provides a clear timeline and transparent cost structure for the entire trademark registration process, ensuring businesses can efficiently secure their brand identity without any surprises.

Maintaining a Trademark

Trademark Maintenance Requirements

Trademark ownership comes with ongoing responsibilities. To maintain your trademark’s validity, you must continue using the mark in commerce and file periodic renewal applications, usually every 5 to 10 years.

Trademark Infringement

Monitoring your trademark is essential to detect any unauthorized use by third parties. You can take legal action to protect your mark and brand if you discover infringement.

Trademark Renewal Process

As mentioned earlier, trademarks require periodic renewal to remain in force. Failing to renew your trademark can result in its cancellation and the loss of protection it provides.

Consequences of Not Maintaining a Trademark

Neglecting to maintain your trademark can lead to losing rights and protections. Additionally, you might lose your exclusive rights if your mark becomes generic over time due to widespread use.


In a world where brand identity is pivotal in business success, safeguarding your company name is paramount. Trademark registration in India provides a strong defence and exclusive rights to your name, logo, or slogan. You can secure the durability and authority of your brand in the marketplace by understanding the trademark registration process, from eligibility requirements to potential challenges and maintenance responsibilities. Remember that registering a trademark is an investment in your company’s future. So, take the required action to safeguard your brand identification and open the door to a prosperous future.

The procedure includes understanding the various trademark categories, fulfilling qualifying requirements, completing exhaustive searches, and following maintenance guidelines. In the middle of these difficulties, Kanakkupillai is a reliable advisor, willing to help you through each step of trademark registration. With our support, you may easily manage the legal complexities, ensuring your unique trademark receives the defence it merits. From initial searches to the final registration, Kanakkupillai’s experienced team can offer assistance to protect your brand’s legacy.

So, whether you are a startup or an established firm, take the proactive action of trademark registration online with Kanakkupillai by your side to protect your company name and brand identity. With the help of our professional experience, you may start your business venture knowing that your brand is well-protected and ready to succeed in the competitive market.

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Kanakkupillai is your reliable partner for every step of your business journey in India. We offer reasonable and expert assistance to ensure legal compliance, covering business registration, tax compliance, accounting and bookkeeping, and intellectual property protection. Let us help you navigate the complex legal and regulatory requirements so you can focus on growing your business. Contact us today to learn more.