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Trademark Registration: Why DIY Can Be a Big Mistake


Last Updated on June 5, 2024 by Swetha LLM

The most vital intellectual property right in the commercial sector is the registration of trademarks. An example of a mistake that newcomers to the business world commonly make when it involves trademark registration is the “Do it Yourself”(DIY) approach. Long-time business professionals are well aware of the importance of trademarks, while those who are just starting out lack this knowledge.

What does registering a trademark entail?

According to the Trademark Act of 1999, trademark registration is the process of registering your trademarks, which are the names, markings, signs, symbols, logos, and further objects related to your company and either directly or indirectly support the expansion of your firm in the marketplace. To protect one’s brand, one needs go through the formal registration process.

The intricate process of registering a trademark must necessitate in-depth knowledge of the legal system, including the rules, legislation, regarding the protocols governing the registration of trademarks in India.

The Indian Trademark Legal System: The Trademark Act of India

The Indian Trademark Act, 1999 serves as the heart of Indian trademark law. This Act gives India’s trademark registration and protection the necessary legal framework. It describes the procedures for registering a trademark, the rights associated with it, and the legal recourse available in the event of infringement. Businesses looking to properly secure their trademarks must comprehend this Act.

What makes Doing It Yourself May Be a Serious Mistake?

You have an amazing plan for your new business, a catchy name, and a terrific logo. Despite having limited funds, you nevertheless wish to register a trademark to protect those goods. Even while looking for and filing for trademarks on your own can be a financially sensible move, there are a few common mistakes that individuals make. Five typical errors with DIY trademarks exist.

Error 1: Failure to Perform a Comprehensive Trademark Search

Doing a thorough search to make sure the chosen mark, that is, the item you wish to register, is not presently being used by someone else, is one of the most crucial phases in the trademark registration procedure. DIYers risk the danger of running into infringement problems on the road because they might not have access to extensive databases or might not conduct a thorough search. Although there is a free search option, it could not reveal other markings that are strikingly similar to yours and could confuse you.

The USPTO might deny a mark that is precisely the same as yours, or the registered mark holder may issue you a cease-and-desist letter.

Error 2: Limited Understanding of Trademark Classifications and Categories

Trademarks are classified into many classes and registered for certain goods and services. Depending on how you plan to utilize (or are now utilizing) your one mark, it could need to be registered in several classes. DIY trademark applicants could choose the wrong classes since they don’t fully comprehend the classification scheme. This error may result in the application being denied or in the mark’s protection being restricted.

Error 3: Lack of awareness of the trademark laws and regulations

Following certain legal guidelines and procedures is necessary for trademark registration. The possibility of making mistakes throughout the application procedure is higher for DIYers because they do not have the legal knowledge to handle these complexities. In the future, these mistakes may result in rejections, delays, or even legal problems. Spending time and money on reapplying and rejecting applications is a waste of your limited resources.

Error 4: Inaccurate or incomplete application submission

Inaccurate or partial trademark application completion may lead to application rejection or registration of a weaker mark. Rather than receiving the golden ticket of a registered mark, you will receive what is known as an “office action” if the application is incomplete or inaccurate. It’s possible that candidates who do it themselves are unaware of the particular conditions needed for a successful application, such as satisfying other formalities and submitting accurate specimen samples. You must apply for marks for your items or services in each class. That is to say, you have to apply for each of those classes if you want to trademark your logo and use it on jackets, lip gloss, and water bottles. That takes money and a lot of time.

Error 5: Ignoring Regular Enforcement and Monitoring

Continuous monitoring is necessary for trademark protection in order to spot possible infringements. It’s possible that self-made trademark applicants lack a plan for keeping an eye on the market or protecting their intellectual property. Many trademark attorneys have a procedure and system in place to keep an eye out for potential infringements and represent you in enforcing your rights.

If a trademark is not properly maintained and enforced, over time, dilution or lack of rights may occur.

What Makes a Trademark Attorney Essential for Trademark Registration Assistance?

The principal advantages are:

  • Trademark attorneys are practitioners who specialize in trademark law. They guarantee correct and compliance filings because they are familiar with the subtleties of trademark registration.
  • Attorneys make sure the chosen trademark is unique by performing extensive searches.
  • Helps prevent possible trademark disputes, which lowers the likelihood of opposition.
  • Lawyers provide tailored guidance according to the particular company and sector.
  • Create plans for efficient trademark enforcement and protection.
  • Attorneys reduce the likelihood of rejection by accurately preparing and filing trademark applications.
  • When there is opposition, lawyers help to prepare strong answers.
  • Manage agreements and discussions to effectively address opposition.
  • Attorneys provide guidance when it comes to appealing rejections or making the required changes.
  • Offer representation in court for the duration of the processes and hearings.
  • Attorneys help prevent unauthorized use and violation of trademarks.
  • Take legal action to protect the integrity of the brand against those who violate it.
  • Attorneys assist in avoiding typical errors that can result in rejection or delays.
  • Make sure that the rules and regulations are followed.
  • Lawyers monitor the dates for renewals and make sure they happen on time.
  • Help fulfil the upkeep obligations to maintain the registration’s validity.
  • Lawyers offer advice on filing internationally and on protective measures.
  • Invest in expert counsel to avoid future expensive legal troubles.


An extensive understanding of trademark law is required, as the registration process is complex and requires a substantial time investment. In order to avoid spending money, business owners may be tempted to register their own trademarks on their own, but this can be a costly mistake that will ultimately cost them in regard to finances, time, and legal problems. Business owners may make an enormous error when trying to register a trademark by a do-it-yourself strategy due to the legal complexities, possible category errors, challenges handling oppositions, and the danger of insufficient knowledge of the trademark registration system. It is essential to seek the guidance of a specialist trademark attorney in order to navigate the complex legal framework, guarantee a thorough search, and create efficient protection measures.

Speak with our skilled trademark attorneys at Kanakkupillai and make sure that your trademarks are properly and successfully registered, thereby saving them money, time, and legal issues.


1. So, Attorney or Do It Yourself?

The choice is based on your risk tolerance, money, and brand value. A good investment for intricate trademarks or valuable brands is hiring an attorney. In the case of simpler trademarks and a tight budget, thorough investigation and a do-it-yourself strategy might work.

2. What constitutes a trademark rejection?

The Registrar has the right to reject the application if the trademark does not satisfy the uniqueness requirements. Lack of distinctiveness is one of the main grounds for a trademark application’s refusal status. Your trademark can be denied if it is overly detailed or generic.

3. What characteristics distinguish a weak trademark?

Weak trademarks are frequently not legally registrable and are difficult to defend against rivals. Among these are generic and descriptive trademarks.

4. Is it possible for a lawyer to register a trade mark?

It is possible to apply on your own for any layman who wishes to register a trademark. However, the appointment of an attorney will make it easier to register a trademark if practical applicability is taken into account.

5. Without the assistance of a lawyer, can I register my trade mark in India?

You are not advised to apply for a trademark in India without legal counsel, even though it might be doable. Strict compliance standards and legal complexity are part of the procedure. Hiring a knowledgeable trademark attorney, especially experts at Kanakkupillai, guarantees adequate planning, improving the likelihood of success and preventing delays or rejections.

Swetha LLM

Swetha, LLM, a lawyer with skills in writing legal content, is passionate about simplifying complex legal concepts and engaging readers with her insights of nuanced legal ideas. She is able to preserve the accuracy of legal material while adjusting the tone and style to fit the audience.