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Trademark Renewal Challenges and Solutions for Indian Entrepreneurs

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Trademark Renewal Challenges & Solutions

Imagine you’ve built a thriving business in India, and your brand has become a household name. People recognize your products and services by your unique logo or name. But did you know that your brand’s protection has a time limit? This is where trademark renewal comes into play. It’s a process that many entrepreneurs in India may not fully understand, yet it’s essential to safeguard your brand’s identity and legal rights.

In this comprehensive guide, we’ll explore the ins and outs of trademark renewal, focusing on the unique challenges Indian entrepreneurs face and providing practical solutions. Whether you’re a seasoned business owner or just starting, understanding this process is vital to protect your hard-earned brand.

What is Trademark Renewal?

Trademark registrations in India have a validity period of 10 years and can be renewed indefinitely. The renewal process must be initiated six months before the expiration date. If you overlook this important step, which even large organizations occasionally do, a reminder will be sent to your registered address before expiration.

If, for some reason, you still fail to submit a renewal application, the registrar may issue a notice in the Trade Marks Journal indicating their intention to withdraw the trademark. However, this action is more likely to occur within one year after expiration.

If your trademark has already expired, there is still an option for renewal. You can renew your trademark registration online in India within a window of six to twelve months after its expiry. This can be done by paying a specified fee through a restoration process.

The Significance of Trademark Renewal

Let’s begin by understanding why trademark renewal is crucial for entrepreneurs in India. Your brand is more than just a name or symbol; it represents your business’s reputation and values. Here’s why you should care about trademark renewal:

  • Safeguarding Your Brand Identity: Your trademark is your brand’s identity. It’s how customers recognize and trust your products or services. Renewing it ensures that your brand remains protected against unauthorized use.
  • Fulfilling Legal Obligations: Under the Indian Trademarks Act of 1999, trademark owners must renew their trademarks to maintain exclusive rights. Neglecting renewal could result in losing these rights.
  • Preserving Your Long-Term Investment: Think of your trademark as a long-term investment in your business. Renewing it secures this investment, allowing you to continue leveraging your brand’s reputation and recognition.
  • Gaining a Competitive Edge: A registered and renewed trademark gives you a competitive advantage. It sets your products or services apart from competitors, building consumer trust and loyalty.

Common Challenges Faced in Trademark Renewal

Now that you appreciate the importance of trademark renewal, let’s delve into the common hurdles that Indian entrepreneurs encounter during this process.

1. Lack of Awareness

Challenge: Many entrepreneurs are unaware of the significance of trademark renewal and the renewal process. They may face legal consequences or lose their exclusive rights if they fail to renew their trademarks on time.

Solution: Knowledge is power. Entrepreneurs should educate themselves about trademark laws and the renewal process in their respective countries. They should also consult a trademark attorney who can provide valuable insights and guidance. They should file a renewal application before the expiry of their trademark registration and pay the required fees.

2. Budget Constraints

Challenge: Small businesses often struggle with limited budgets, making it challenging to cover trademark renewal fees. The renewal fees can range from anywhere between INR 5000 to INR 10000.

Solution: Include trademark renewal expenses in your budget planning. Additionally, explore government schemes that offer financial assistance to Micro, Small, and Medium Enterprises (MSMEs).

3. Missed Renewal Deadlines

Challenge: Entrepreneurs sometimes overlook or forget renewal deadlines, risking their trademarks’ protection. Missing a renewal deadline can result in the loss of trademark rights, the need to file a new application or the payment of additional fees and penalties. Moreover, it can expose the trademark owner to potential infringement or dilution by competitors who may take advantage of the lapse in protection.

Solution: Establish a reliable reminder system well before the renewal deadline. Use calendars, task management apps, or specialized trademark management software to stay on top of important dates. Trademark management software can help automate renewal, track deadlines, monitor trademark status, and generate reports.

4. Complex Renewal Process

Challenge: The renewal process can be complex and time-consuming, involving various forms and legal requirements. The trademark owner has to file a renewal application (Form TM-R) along with the prescribed fees and supporting documents before the expiry of the trademark registration. The renewal application can be filed online or offline. The trademark owner must also ensure that the trademark is in use and meets the criteria of distinctiveness, non-descriptiveness, and non-deceptiveness.

Solution: Consider engaging a qualified trademark attorney or a registered trademark agent. They possess the expertise to navigate the complexities efficiently and ensure a smooth renewal process. They can help you with the following tasks:

  • Filing the renewal application correctly and on time
  • Paying the appropriate fees and avoiding penalties
  • Updating the trademark details and resolving any discrepancies
  • Monitoring the trademark status and responding to any objections or opposition
  • Renewing multiple trademarks in different classes or jurisdictions

5. Competing Trademarks

Challenge: Similar trademarks filed by other entities can lead to opposition during renewal. Opposition can arise if the trademark is identical or similar to an existing registered trademark or if it is likely to cause confusion or deceive the public. Any person can file an opposition within four months from the date of advertisement of the registration application in the trademark journal. If the trademark registry receives any opposition to the trademark, it will conduct a hearing to decide the matter.

Solution: Regularly monitor your trademark for potential infringements or oppositions. Be prepared to defend your trademark’s uniqueness with legal counsel if needed. You can monitor your trademark by searching the trademark database, checking the trademark journal, and using online tools or services that alert you of similar marks. You can defend your trademark by filing a counterstatement to the notice of opposition, submitting evidence supporting your application, and attending the hearing before the registrar or the intellectual property appellate board. You can also seek the assistance of a qualified trademark attorney or a registered trademark agent who can help you with the opposition process.

6. Change in Ownership

Challenge: If there’s a change in ownership or a transfer of the trademark, it can complicate the renewal process. The change in ownership can occur due to various reasons, such as assignment, merger, acquisition, death, bankruptcy, etc. The new trademark owner may face difficulties in proving their rights and entitlements in the trademark if the change in ownership is not properly recorded and updated in the trademark office.

Solution: Ensure all legal documentation is in order when transferring ownership and update the trademark office accordingly. This helps avoid complications during renewal. The process of updating the trademark office varies depending on the type and reason for the change in ownership. Some of the common steps are:

  • Filing an application for assignment or transmission of a trademark in Form TM-P along with the prescribed fees and supporting documents, such as a deed of assignment, merger agreement, death certificate, etc.
  • Filing an application for change in name or address of the trademark owner in Form TM-P along with the prescribed fees and supporting documents, such as certificate of incorporation, affidavit, etc.
  • Filing an application for correction or amendment of a trademark registration in Form TM-16 along with the prescribed fees and supporting documents, such as power of attorney, affidavit, etc.

7. Geographical Expansion

Challenge: Expanding your business to new regions may require additional trademark registrations and renewals. Different regions have different trademark laws and procedures, which may affect the validity and enforceability of your trademark. You may also face competition from existing or similar trademarks in the new regions, limiting your expansion opportunities or exposing you to legal risks.

Solution: Plan your expansion strategy carefully, considering trademark registrations and renewals in target regions. A well-thought-out approach can save time and costs in the long run. You can use the following steps to plan your expansion strategy:

  • Conduct a trademark search in the target regions to identify potential conflicts or obstacles for your trademark. You can use online tools or services that offer global trademark search capabilities.
  • Choose the most suitable method for registering your trademark in the target regions. You can file separate applications in each region or use a single application under an international treaty, such as the Madrid Protocol. The Madrid Protocol allows you to register your trademark in multiple countries by applying with your national trademark office, which will forward it to the World Intellectual Property Organization (WIPO) for processing.
  • Keep track of the trademark registration and renewal deadlines in the target regions. You can use online tools or services with trademark monitoring and management features. You can also hire a local trademark agent or attorney to assist you with the registration and renewal process and represent you in case of any disputes or oppositions.
  • Review your trademark portfolio regularly and update it as needed. Depending on the changes in your business activities, products, or services, you may need to modify, cancel, or renew your trademark registrations. You may also need to enforce your trademark rights against infringers or defend your trademark against any challenges.

8. Trademark Use Requirements

Challenge: In India, trademarks must be in continuous use. Failing to use a trademark can lead to non-renewal. According to the Trade Marks Act 1999, a trademark is liable to be removed from the register if it is not used for five years and three months from the date of registration. The burden of proof of use lies on the trademark owner, who must show that the trademark has been used concerning the goods or services for which it is registered. The use of the trademark must be bona fide and substantial, not merely token or sporadic.

Solution: Maintain detailed records of your trademark’s use to meet legal requirements. Keep track of sales, advertising, and promotional activities as evidence of use. Some of the documents that can be submitted as proof of use are:

  • Invoices/Bills/Vouchers concerning business activities carried out in India
  • Contracts or Agreements with Indian entities
  • Details of total sales to customers in India
  • Sign-ups by Indian customers
  • Website analytics showing traffic from India
  • Social media posts or blogs targeting Indian audience
  • Press releases or media coverage in India
  • Certificates or awards received in India

9. Legal Challenges

Challenge: Disputes or legal challenges may arise during the renewal process. These may include opposition from third parties, objections from the trademark office, or cancellation actions from competitors or public interest groups. These disputes or challenges may delay or jeopardize your trademark renewal or even result in losing your trademark rights.

Solution: Seek legal counsel to resolve disputes or challenges promptly. Be prepared to provide evidence of your trademark’s validity and use to support your case. You can also use alternative dispute resolution methods, such as negotiation, mediation, or arbitration, to settle disputes or challenges amicably and efficiently. Some of the benefits of alternative dispute resolution are:

  • It is faster and cheaper than litigation
  • It is more flexible and creative than litigation
  • It is more confidential and cooperative than litigation
  • It preserves the business relationships between the parties.

Here are some examples of scenarios:

Scenario 1: A prior trademark user has superior rights over a subsequent registered user of a similar trademark.

Example: Suppose Company A has used the trademark “ABC” for its clothing products since 2010 but did not register it. Company B registered the trademark “ABC” for its footwear products in 2015 without knowing Company A’s prior use. Company A filed a suit against Company B for trademark infringement and passing off, claiming it has superior rights over the trademark “ABC” as a prior user. The court ruled in favour of Company A, holding that prior use is a decisive factor in determining trademark rights. Company B’s registration does not confer exclusive rights over the trademark “ABC” as it is identical to Company A’s previously used trademark.

Scenario 2: Phonetic similarity between two trademarks cannot establish infringement or passing off.

Example: Suppose Company C registered the trademark “KARMA” for its cosmetics products in 2018. Company D launched its cosmetics products under the trademark “CARMA” in 2020, claiming that it is a coined word derived from the Spanish word “carma”, meaning charm. Company C filed a suit against Company D for trademark infringement and passing off, alleging that “CARMA” is phonetically similar to “KARMA” and is likely to confuse consumers. The court dismissed the suit, holding that phonetic similarity alone is insufficient to prove infringement or passing off. Other factors, such as visual similarity, conceptual similarity, nature of goods or services, and consumer perception, must also be considered.

Scenario 3: An interim injunction can be granted in favour of a trademark owner against a user of a deceptively similar trademark.

Example: Suppose Company E registered the trademark “CARLTON” for its shoe products in 2016. Company F started using the trademark “CARLTON LONDON” for its luggage products in 2019, claiming that it is a well-known brand in the UK and has no connection with Company E. Company E filed a suit against Company F for trademark infringement and passing off seeking an interim injunction to restrain Company F from using the trademark “CARLTON LONDON”. The court granted the interim injunction, holding that “CARLTON LONDON” is deceptively similar to “CARLTON” and will likely cause confusion among consumers, especially since both parties deal in related goods.

Government Procedures

Challenge: Dealing with government agencies and their procedures can be bureaucratic and time-consuming. The trademark office may have a backlog of applications, a staff shortage, or technical issues that may delay the processing of your renewal application. The trademark office may also raise objections or queries regarding your application, requiring you to submit additional documents or clarifications. The trademark office may also reject your application if it does not comply with the legal requirements or formalities.

Solution: Initiate the renewal process well before expiration to account for any delays or unexpected issues. Consider working with professionals experienced in government procedures. You can start the renewal process as early as one year before the expiry of your trademark registration. You can also check the status of your application online through the trademark office website or SMS alerts. You can also work with a qualified trademark attorney or a registered trademark agent who can help you with government procedures, such as filing the application, paying the fees, responding to objections or queries, and following up with the trademark office.

Case Studies

To further illustrate the challenges and solutions related to trademark renewal, let’s explore a few case studies of Indian entrepreneurs who faced trademark-related issues.

Case Study 1: The Importance of Continuous Use

Challenge: A small clothing manufacturer failed to provide evidence of continuous trademark use during renewal, leading to non-renewal.

Solution: After consulting with a trademark attorney, the entrepreneur implemented a system to track and document product sales and marketing efforts. Subsequently, they successfully renewed their trademark.

Case Study 2: Managing Multiple Renewals

Challenge: A medium-sized food distribution company with a diverse product line faced challenges keeping track of multiple trademark renewals.

Solution: The company adopted trademark management software to centralize renewal deadlines, making monitoring and managing renewals easier.

Case Study 3: Government Support

Challenge: A tech startup faced budget constraints regarding trademark renewal.

Solution: Leveraging government schemes for MSMEs, the startup received financial assistance for the renewal fees, ensuring the continued protection of their brand.


Trademark renewal in India is critical to protecting your brand identity and intellectual property rights as an Indian entrepreneur. While it comes with challenges, proactive planning, legal support, and government initiatives can help entrepreneurs navigate the renewal process successfully.

By understanding the importance of trademark renewal, implementing effective strategies, and leveraging available resources, Indian entrepreneurs can safeguard their brands and thrive in a competitive marketplace. Remember, your brand is an asset worth protecting, and trademark renewal is the key to preserving its value for years.

So, whether you’re running a small family business or a rapidly growing startup, don’t underestimate the significance of trademark renewal. It’s not just paperwork; it’s the shield that safeguards your brand’s legacy.


Greetings, I'm Iram, a taxation expert with a profound passion for helping businesses navigate the complex world of tax compliance and financial strategies. With extensive knowledge in tax law and a commitment to providing businesses with the guidance they need, I'm here to be your trusted partner in achieving financial success. I firmly believe that every business owner, regardless of their background, deserves access to expert taxation advice and strategies. My goal is to support you in optimizing your tax planning and compliance efforts, ensuring that your business thrives in the competitive landscape. I am honored to be part of your journey toward financial success through this blog, where I'll share valuable insights and strategies tailored to your taxation needs. Thank you for entrusting me with the opportunity to contribute to your business's financial prosperity. For more information and resources, please visit