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Trademark Search for Startups: Building a Strong Trademark Portfolio


Trademark Search for Startups

Startups operate in a highly competitive business environment where success depends on creating a distinctive brand identity. Consequently, safeguarding your intellectual property is essential to creating a successful startup. The trademark registration process is one of the most crucial steps. Additionally, giving them a competitive edge enables companies to draw in investors and establish a solid reputation in the market. Additionally, by safeguarding intellectual property, firms can take legal action to stop infringing behaviour, keeping their competitive advantage and maximising their growth potential.

You must complete numerous processes before submitting a trademark application to obtain a trademark. An action in this process is searching trademark databases. To find any existing trademarks that might conflict with their proposed mark, entrepreneurs must do a trademark search. They not only avoid potential legal challenges as a result, but they also avoid wasting time and money on rebranding initiatives.

Thus, ensure you understand the ins and outs of trademark search through this article, including how they may be advantageous, how you can do it, and where they can be utilized before you figure out how to register a trademark for your firm. Let’s go exploring!

Key Takeaways

  1. Startups operate competitively, necessitating a distinctive brand identity and IP protection through trademark registration.
  2. Trademark search is vital before application to avoid conflicts, legal challenges, and rebranding expenses.
  3. Search for existing trademarks in databases, including wordmarks, symbolic features, and phonetic variations.
  4. Conduct regular trademark searches to safeguard against infringements and maintain the mark’s potency and distinctiveness.
  5. A comprehensive trademark clearance search before registration helps avoid legal obstacles and potential issues.
  6. Monitoring and maintaining trademarks protect against infringement, and software-based monitoring is more efficient.
  7. Trademark enforcement may involve pursuing lawsuits for infringement in state or federal courts.
  8. Trademark licensing allows third parties to use the mark while retaining ownership and imposing restrictions.
  9. Hiring a trademark attorney with experience in trademark law is crucial for legal actions and protection.
  10. Consider the attorney’s experience, credentials, and fees when selecting a trademark attorney.


Conducting a Trademark Search

A trademark search is crucial at many different points over your trademark term and shouldn’t be seen as merely being significant when a new mark is registered. Your business name, logo, and other elements can all be thoroughly analysed and compared to registered trademarks in various databases. Since registered trademarks are placed into the database by the registrant, anyone attempting to register their rendition of your brand identification or another mark that is similar would first need to pay a fee before they could proceed with the registration process.

Of course, this is the most important reason. However, trademark searches can also be helpful while your mark is still in use to be aware of any infringements and safeguard against prospective mark revocation. Additionally, a thorough trademark search enables companies to evaluate the potency and distinctiveness of their mark, boosting the likelihood of effective registration and long-term protection.

Why is it important to conduct a Trademark Search?

Suppose a trademark search is unsuccessful during the initial stage of preliminary research. In that case, your company may submit for trademark registration, which is later denied due to a prior trademark not discovered by your search.

If rival markings infringe against your own, searches may also be made during the period of your mark. A lack of knowledge about these violations could reduce the value and distinctiveness of your mark.

As mentioned earlier, the effects of not conducting a thorough search represent major and wasteful resource losses.

How to conduct a Trademark Search?

  • Before you start your search, knowing how to conduct a trademark search online is important. There are most common ways in which you can conduct a tm search as listed below: 
  • To start an online search, enter a few keywords into search engines and look for trademarks or brands that you think might be confusingly similar to your own. Therefore, the trademark search feature in India has the following three characteristics or categories:
  • In wordmark search, items and services are identified and distinguished using wordmarks, such as numbers, letters, and typographic symbols.
  • The Vienna Code identifies internationally recognized trademark symbolic features, such as pictures, graphic labels, illustrations, and pictorial elements. The trademark office gives the applicant a Vienna code, followed by the class of products or services. For figurative markers, India adheres to this international classification system.
  • By locating spelling changes, phonetic search reduces misunderstanding between trademarks with similar-sounding names. By using alternative spellings of the same name when submitting several trademark applications, businesses can avoid misunderstanding and possible customer loss.

Moreover, trademark registration is available in 45 trademark classifications (Classes). According to the Nice Classification, Classes 1-34 deal with diverse items, whereas Classes 35-45 deal with services. As a result, you must put the class in the box labelled “CLASS”. The class(es) should also be associated with your trademarked services or goods. Only one class can be used to search the India trademark database.

  • Click the “Start Search” button in the search results after entering all the necessary information to see the search results by selecting the relevant search category and class. With the relevant details for each trademark, it shows a table of S. No., associated trademarks, and images. To view a detailed report of all the trademark findings after ticking all the boxes, click the “report” button.
  • Following that, the application is sent to the trademark registration for review. They hold an objection hearing and look into any infringements.
  • It will be stated in each database entry and, typically, contain links to the relevant application if someone else has requested protection of their brand name against your use.
  • If no objections are filed, your trademark is expected to be registered in 1-1.5 years.

Building a Strong Trademark Portfolio

Trademark Clearance

The registrar will issue you a trademark registration certificate once your trademark has been accepted. A trademark clearance search is essential because it enables you to stay one step ahead of challenges and clear any legal problems before they materialize and before the business commits time and money to develop its property. Before a firm starts using its trademark or makes an application to have it registered, it can be helpful to ascertain whether there are any legal obstacles to its use or registration. A trademark can be a corporate business name, logo, brand name, or slogan.

Trademark Monitoring and Maintenance

A trademark monitoring service examines online for instances of infringement and promptly notifies the brand when a potential threat needs to be addressed. Monitoring can be done by a business or an individual, IP attorneys, or software that looks for your trademark online. Due to the large number of websites, online marketplaces, personal websites, and social media platforms selling counterfeit goods, trademark monitoring is challenging. When compared to manual scanning, trademark monitoring software is significantly more efficient and effective (in terms of both cost and time) and has the potential to search several sites globally.

Trademark Enforcement

Depending on the situation, a trademark owner who thinks their mark is being violated may pursue a lawsuit in either a state or federal court for trademark infringement. However, trademark owners typically decide to file a federal court infringement lawsuit. Even if the plaintiff opts for state court, the defendant may still be able to have the dispute “removed” to federal court.

Trademark Licensing

A registered trademark owner grants a licence to allow a third party to use a trademark in the course of commerce without giving up ownership of the mark. By licencing the mark, the registered owner can authorize third parties to use it without ceding ownership to them. The trademark owner can impose further limitations on using a registered trademark through the conditions they provide in the Trademark Licencing Agreement.

Hiring a Trademark Attorney

Lawsuits are costly and call for a skilled trademark lawyer. If your trademark has been registered, you can bring legal action in federal court. If the infringement mark is used in the same state where you use your trademark and your trademark is not registered, you can initiate a lawsuit in state court.

If your legal action is successful, the court will issue an injunction, which is a directive to the trademark thief to stop using your brand. You might be able to recover losses in business revenue as part of your damages in specific circumstances. If the offending party utilized your trademark on purpose, the court may order them to forfeit any money they made from doing so, pay your damages, and cover your court costs and attorney fees.

The success of your firm depends on your trademarks. You must employ them, keep an eye out for potential violations, and move quickly to stop the offender once you spot them. Because nobody else will if you don’t.

How to Find a Good Trademark Attorney?

There are several things to consider when looking for a trademark attorney. Here are some recommendations for finding a trademark attorney:

  • Find a trademark attorney with experience in resolving situations like yours by looking at their experience. Choose a legal representative with experience in trademark law.
  • Ensure the trademark attorney you select can practise law in your country. To confirm their credentials, you can contact the bar organisation.
  • Trademark law is not a speciality of all attorneys. Choose a legal representative with experience and training in trademark law.
  • Various trademark attorneys may charge varying fees for their services. Make sure you are aware of the attorney’s rates and billing procedures.


Without a doubt, trademarks are significant to the company. To protect the brand’s trademark and uphold the product’s reputation for quality in the eyes of consumers, you must first review trademark search the brand’s trademark while conducting business or considering starting a new company. Before another company can register the same trademark in the countries where you wish to extend your business, if you intend to sell your products abroad, you must register your trademark in each country. Even if your company grows later, you can register your trademark in the countries where you wish to conduct business to prevent others from using it first.

Also, trademark registration in India enables start-ups to freely utilise and disseminate their trademark in any format. Businesses dealing with trademark infringement may find the process tough if they don’t do a thorough trademark search. Registration is not, however, any more required. A company may be the target of legal action and cease and desist orders even if the alleged breach was inadvertent.  These legal repercussions may cause financial losses and harm a company’s reputation. To ensure they are not infringing on existing trademarks, firms must prioritize extensive trademark searches before utilising or registering any new trademarks. Additionally, consulting with trademark lawyers professionally can offer additional direction and protection against potential infringement difficulties.

Only performing a cursory trademark search before applying for trademark registration online is occasionally insufficient. At Kanakkupillai, we recognize the value of protecting against infringement on your trademark. To help you determine the classification of your items, our team is accessible. On the other hand, a comprehensive search conducted with our team’s assistance will resolve any potential conflicts with different trademark owners. This will assist you in avoiding legal issues and guarantee the exclusivity and protection of your brand. Contact us today to guide you through registering your trademark, providing comprehensive support and advice.

FAQs about Trademark Search for Startups

1. Why is intellectual property protection important for startups?

Intellectual property protection is vital for startups to establish a distinct brand identity, attract investors, and safeguard their competitive advantage in the market.

2. What is the significance of the trademark registration process for startups?

Trademark registration is crucial as it protects the startup’s brand, prevents conflicts with existing marks, and allows them to take legal action against infringement.

3. How does a trademark search benefit startups?

A trademark search helps startups identify existing trademarks that may conflict with their proposed mark, avoiding legal challenges and saving time and money on rebranding.

4. When should startups conduct a trademark search?

Startups should conduct a trademark search at various points, not just during registration, to be aware of infringements, assess the strength of their mark, and maintain long-term protection.

5. What happens if a startup doesn’t conduct a thorough trademark search?

Failure to conduct a thorough search may result in trademark registration denial due to prior conflicting marks and may expose the startup to potential legal challenges.

6. How can startups conduct a trademark search online?

Startups can conduct online searches using search engines with relevant keywords or employ tools that categorize trademarks into wordmarks, symbolic features, and phonetic variations.

7. What are the benefits of trademark monitoring and maintenance?

Trademark monitoring helps startups promptly address potential infringements, protect their brand reputation, and take legal action against threats.

8. How does trademark enforcement work for startups?

If a startup’s trademark is infringed, they can pursue legal action in state or federal courts to protect their rights and seek damages.

9. What is trademark licensing, and how does it benefit startups?

Trademark licensing allows startups to grant permission to others to use their mark while retaining ownership, thus generating additional revenue streams.

10. Why is hiring a trademark attorney important for startups?

A skilled trademark attorney can guide startups through the registration process, handle legal actions against infringement, and ensure the best protection for their intellectual property.


Kanakkupillai is your reliable partner for every step of your business journey in India. We offer reasonable and expert assistance to ensure legal compliance, covering business registration, tax compliance, accounting and bookkeeping, and intellectual property protection. Let us help you navigate the complex legal and regulatory requirements so you can focus on growing your business. Contact us today to learn more.