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Trademark Class 35: Business Services and Consulting

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  • Post published:December 19, 2023
  • Post category:Trademark


Last Updated on May 20, 2024 by Kanakkupillai

Class 35, out of the 45 trademark classes, is preferred for various commercial services, including managing corporate operations, consulting, and advertising. But it doesn’t include tangible goods, only services.

A trademark serves as your company’s official seal, protecting your name, emblem, or tagline. Trademark registration is essential to maintain legal defence and keep ahead of copycats. Class 35 is well-known worldwide for offering a wide range of commercial services.

Understanding Trademark Classes

Before learning about Trademark Class 35, let us take a look at the trademark classes in general. 45 different classes sort out different things people make or services they offer. These classes are set up by international agreements to organize trademark registrations worldwide. They group similar things together, making it easier and clearer to register trademarks.

Selecting a category that best fits the features of your item or service is essential when trademarking anything. This protects your trademark in the areas of the company that are significant to you. The industry with the greatest opportunities and energy for you, if you work in the service industry, is Class 35.

Trademark Class 35: An Overview

Class 35 is like a hub for lots of business-related services. Here’s a quick rundown of what you’ll find in this class:

Advertising; Business Management; Business Administration; Office Functions.

Class 35 is all about services that support and boost businesses. Think advertising, market research, business advice, and office tasks – it’s where the service-oriented part of the business world hangs out. Here’s a closer look at what it includes:

  1. Advertising Services: This section encompasses topics such as ad planning, advertising agency, and ad dissemination. This is of utmost significance if your firm is primarily centred on creating and managing advertising campaigns.
  2. Business Management and Administration: These services manage the daily operations of a firm. Consultants provide guidance on company management, project management, and administrative tasks such as record-keeping.
  3. Office Functions: Office functions are the regular tasks that keep a business ticking. It covers everything from handling data to setting up appointments and preparing documents.
  4. Commercial Services: Commercial services cover a bunch of business stuff, like bringing things in and out of the country, selling stuff both in stores and in bulk, and boosting sales.
  5. Business Consultancy and Advisory Services: If your business offers advice on things like how to plan your business, handle money, or market your stuff, those services are also part of this class.
  6. Market Research and Analysis: Class 35 also covers services about studying markets and figuring out what people like to buy. It helps businesses understand what customers want and what’s hot in the market.
  7. Procurement Services: This class also includes services where one business buys stuff for other businesses.

Why is Trademark Class 35 Necessary?

For businesses engaged in consulting, business management, and advertising, obtaining a trademark in Class 35 is quite important. Here are the reasons for its significance:

  1. Brand Protection: By registering a trademark in Class 35, you may ensure the preservation of your brand’s identity and reputation, particularly in connection with the services you provide. This measure stops others from adopting a similar name that might lead to confusion among your customers and harm your company.
  2. Legal Validation: By registering a trademark, you get legal recognition and safeguard for your services. You are awarded exclusive rights to use that trademark specifically for the services mentioned in your application.
  3. Marketplace Distinction: Having a registered trademark makes your business stand out. It tells customers that your services meet certain quality standards.
  4. Business Expansion: As your business grows, having a registered trademark in Class 35 can help. It backs you up when you want to move into new markets and offer new services.
  5. Monetary Value: Having a registered trademark is like owning something valuable because it’s a part of your business’s ideas and creations. You’ve got options—you can let someone else use it or sell it, adding some extra cash to your business.
  6. Legal Rights: If you’ve got a registered trademark, you can legally tell others to stop using it without your permission. You can even take them to court for it if they still do.

The Application Process

Getting a trademark in Class 35 involves a few important steps:

  1. Identify Your Services: First, determine which services you want to safeguard with your trademark. Check that they fit into Class 35.
  2. Trademark Investigation: Before registering, do a thorough check to ensure nobody’s already using the same mark for similar things around your area. This step is super important to avoid any possible conflicts.
  3. Prepare Your Application: Make a detailed application where you mention Class 35 and clearly explain your services and the mark you want to register.
  4. Submit Your Application: Send your application to the right government office or trademark place. And get ready to pay the fees they ask for.
  5. Examination: The trademark folks will check your application to make sure it follows all the rules, like being unique and accurate.
  6. Publication: If they give your application the thumbs-up, it’ll appear in the official trademark list. Other folks can speak up if they think your application violates their rights.
  7. Registration: If nobody raises a fuss or if their complaints don’t stick, your trademark in Class 35 gets the official stamp. Then, you’ll get a certificate to show it’s all yours.
  8. Enforcement: Now that your trademark’s official, you’ve got the law on your side. You can make sure nobody else uses your services without asking.

Challenges and Considerations

Getting a trademark in Class 35 is great for protecting your services, but there are some challenges and things to think about, too:

  • Comprehensive Search: Doing a proper trademark search takes time, but it’s really important. Missing similar trademarks could cause problems and legal fights later on.
  • Trademark Disputes: Trademark conflicts may arise if your mark has a significant resemblance to another mark or if there are additional concerns, perhaps leading to a challenge against your application. Engaging in legal matters may incur significant costs and consume much time.
  • Legal restrictions: Due to jurisdictional disparities, Restrictions on trademarks may exhibit variations across different geographical locations. Thus, if your company does business internationally, you should also consider securing global trademark protection.
  • Persistent Oversight: It’s essential to regularly review the position of your trademark once you’ve registered it successfully. Make sure nobody is using it without your permission.
  • Legal Proficiency: It is important to speak with a lawyer or other expert in this sector due to the complexity of trademark law. They can help you go through the process with ease.

Practical Examples

Let’s check out some real-life examples to get a clearer idea of what Class 35 covers:

  1. Advertising Agency: If an ad agency does marketing and promotions, they’d fit right into this class. They might trademark their agency name and logo to stand out from the crowd.
  2. Business Consultancy: If there’s a consulting firm focused on money advice and managing businesses, they’d really find value in Class 35 protection. Getting their trademark sorted out helps them carve out their own special brand.
  3. Market Research Company: Market research companies use trademarks to safeguard their brand names and logos. This way, they make sure folks know their work stands for quality and accuracy.
  4. Human Resources and Recruitment Services: Businesses that focus on HR, hiring, and finding the right people can gain from trademarking in Class 35. By doing that, they make their brand special and safeguard all they do—whether it’s hiring talent, finding top folks, or giving HR advice. This protection means that the folks they work with, both companies and job seekers, know and trust their skills in that area.
  5. Data Processing Services: For companies handling data entry or analysis, registering their trademarks is key. It helps them stand out and be recognized in the world of data processing.
  6. Retail Services: If stores offer extra services like personal shopping or customizing products, they’d want to trademark those service names to keep them safe and recognizable.
  7. Procurement Agencies: Agencies focusing on buying stuff, especially in certain industries, might trademark their names to show they’re experts and build client trust.


Trademark Class 35 covers many business services and consulting, and it’s super important for protecting your brand and services. If your business works in these areas, getting a trademark in Class 35 is a smart move for handling your intellectual property. It gives you the legal backup to keep your brand special, stand out in the market, and stop others from using your stuff without permission.

Whether you’re in advertising, business advice, market research, or any service-focused business, understanding Class 35 and going through the trademark process carefully is a big deal. This class helps ensure that your services are linked uniquely to your brand and the top-notch quality you offer your clients.

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